Available Reports

ad

Report from the ads.readReport operation.

Use by specifying from_report="ad" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AdStatus	System Ad Status	Enum	adStatus	Yes	Yes
AdType	Ad Type	Enum	adType	Yes	Yes
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
CampaignTotalBudget	Campaign Total Budget	Money	campaign.totalBudget	No	Yes
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ClickthruText	Link Text	Text	clickthruText	Yes	No
ClickthruUrl	Link URL	Text	clickthruUrl	Yes	Yes
CompanyName	Company Name	Text	companyName	Yes	No
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
CreateDate	Date Created	Datetime	createDate	Yes	No
Creative1	Creative 1	Text	creative1	Yes	No
Creative2	Creative 2	Text	creative2	Yes	No
Creative3	Creative 3	Text	creative3	Yes	No
Creatives	Creatives	Text	creatives	No	Yes
Ctr	CTR	Percent	stats.ctr	Yes	Yes
Deleted	Deleted	Bool	deleted	Yes	Yes
Description	Description	Text	description	Yes	No
Description2	Description2	Text	description2	Yes	No
ExhaustedBudget	Missed Impressions - Exhausted Budget	Integer	stats.exhaustedBudget	Yes	Yes
ExhaustedBudgetShare	Impression Share - Exhausted Budget	Integer	stats.exhaustedBudgetShare	Yes	No
FinalUrl	Final URL	Text	finalUrl	Yes	No
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Headline1	Headline 1	Text	headline1	Yes	No
Headline2	Headline 2	Text	headline2	Yes	No
Headline3	Headline 3	Text	headline3	Yes	No
Id	Ad ID	Integer	id	Yes	Yes
ImageLandscapeLogoUrl	Image Landscape Logo URL	Text	imageLandscapeLogo.url	Yes	No
ImageLogoUrl	Image Logo URL	Text	imageLogo.url	Yes	No
ImageSquareUrl	Image Square URL	Text	imageSquare.url	Yes	No
ImageUrl	Image URL	Text	image.url	Yes	No
ImpressionShare	Search Impression Share	Percent	stats.ish	Yes	Yes
ImpressionShareContext	Display Impression Share	Percent	stats.ishContext	Yes	Yes
ImpressionShareSum	Impression Share	Percent	stats.ishSum	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
LongLine	Long Line	Text	longLine	Yes	No
MissImpressions	Missed Impressions	Integer	stats.missImpressions	Yes	Yes
MixedStatus	Ad Status	Enum	mixedStatus	No	Yes
MixedText	Mixed Text	Text	mixedText	No	Yes
Path1	Path 1	Text	path1	Yes	No
Path2	Path 2	Text	path2	Yes	No
Pno	PNO	Percent	stats.pno	Yes	Yes
ShortLine	Short Line	Text	shortLine	Yes	No
Status	Ad Status	Enum	status	Yes	No
StoppedBySchedule	Missed Impressions - Campaign Schedule	Integer	stats.stoppedBySchedule	Yes	Yes
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes
UnderForestThreshold	Missed Impressions - Low Relevancy	Integer	stats.underForestThreshold	Yes	Yes
UnderLowerThreshold	Missed Impressions - Low CPC	Integer	stats.underLowerThreshold	Yes	Yes

banner

Report from the banners.readReport operation.

Use by specifying from_report="banner" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AdStatus	System Ad Status	Enum	adStatus	Yes	Yes
AdType	Ad Type	Enum	adType	Yes	Yes
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
BannerName	Banner Name	Text	bannerName	Yes	Yes
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
CampaignTotalBudget	Campaign Total Budget	Money	campaign.totalBudget	No	Yes
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ClickthruUrl	Link URL	Text	clickthruUrl	Yes	Yes
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
CreateDate	Date Created	Datetime	createDate	Yes	No
Creative1	Creative 1	Text	creative1	Yes	No
Creative2	Creative 2	Text	creative2	Yes	No
Creative3	Creative 3	Text	creative3	Yes	No
Creatives	Creatives	Text	creatives	No	Yes
Ctr	CTR	Percent	stats.ctr	Yes	Yes
Deleted	Deleted	Bool	deleted	Yes	Yes
Description	Description	Text	description	Yes	No
ExhaustedBudget	Missed Impressions - Exhausted Budget	Integer	stats.exhaustedBudget	Yes	Yes
ExhaustedBudgetShare	Impression Share - Exhausted Budget	Integer	stats.exhaustedBudgetShare	Yes	No
FinalUrl	Final URL	Text	finalUrl	Yes	No
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Headline1	Headline 1	Text	headline1	Yes	No
Headline2	Headline 2	Text	headline2	Yes	No
Id	Ad ID	Integer	id	Yes	Yes
ImageHeight	Image Height	Integer	image.height	Yes	Yes
ImageId	Image ID	Integer	image.id	Yes	No
ImageSize	Image Size	Integer	image.size	Yes	No
ImageUrl	Image URL	Text	image.url	Yes	No
ImageWidth	Image Width	Integer	image.width	Yes	Yes
ImpressionShare	Search Impression Share	Percent	stats.ish	Yes	Yes
ImpressionShareContext	Display Impression Share	Percent	stats.ishContext	Yes	Yes
ImpressionShareSum	Impression Share	Percent	stats.ishSum	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
MissImpressions	Missed Impressions	Integer	stats.missImpressions	Yes	Yes
MixedStatus	Ad Status	Enum	mixedStatus	No	Yes
MixedText	Mixed Text	Text	mixedText	No	Yes
Path1	Path 1	Text	path1	Yes	No
Path2	Path 2	Text	path2	Yes	No
Pno	PNO	Percent	stats.pno	Yes	Yes
Status	Ad Status	Enum	status	Yes	No
StoppedBySchedule	Missed Impressions - Campaign Schedule	Integer	stats.stoppedBySchedule	Yes	Yes
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes
UnderForestThreshold	Missed Impressions - Low Relevancy	Integer	stats.underForestThreshold	Yes	Yes
UnderLowerThreshold	Missed Impressions - Low CPC	Integer	stats.underLowerThreshold	Yes	Yes

group

Report from the groups.readReport operation.

Use by specifying from_report="group" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
CampaignContext	Campaign Is Display	Bool	campaign.context	Yes	No
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignDeviceDesktop	Campaign Targets Desktops	Bool	campaign.deviceDesktop	Yes	No
CampaignDeviceMobile	Campaign Targets Mobiles	Bool	campaign.deviceMobil	Yes	No
CampaignDeviceOther	Campaign Targets Other Devices	Bool	campaign.deviceOther	Yes	No
CampaignDeviceTablet	Campaign Targets Tablets	Bool	campaign.deviceTablet	Yes	No
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignFulltext	Campaign Is Search	Bool	campaign.fulltext	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
CampaignStatus	Campaign Status	Enum	campaign.status	Yes	No
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
CreateDate	Date Created	Datetime	createDate	Yes	No
Ctr	CTR	Percent	stats.ctr	Yes	Yes
Deleted	Deleted	Bool	deleted	Yes	Yes
ExhaustedBudget	Missed Impressions - Exhausted Budget	Integer	stats.exhaustedBudget	Yes	Yes
ExhaustedBudgetShare	Impression Share - Exhausted Budget	Integer	stats.exhaustedBudgetShare	Yes	No
Id	Ad Group ID	Integer	id	Yes	Yes
ImpressionShare	Search Impression Share	Percent	stats.ish	Yes	Yes
ImpressionShareContext	Display Impression Share	Percent	stats.ishContext	Yes	Yes
ImpressionShareSum	Impression Share	Percent	stats.ishSum	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
MaxCpc	Max CPC	Integer	maxCpc	Yes	Yes
MaxCpcContext	Max CPC on Display Network	Integer	maxCpcContext	Yes	Yes
MaxCpt	Max CPT	Integer	maxCpt	Yes	Yes
MaxUserDailyImpressions	Max Impressions per Day	Integer	maxUserDailyImpressions	Yes	No
MissImpressions	Missed Impressions	Integer	stats.missImpressions	Yes	Yes
MixedStatus	Ad Group Status	Enum	mixedStatus	No	Yes
Name	Ad Group Name	Text	name	Yes	Yes
Pno	PNO	Percent	stats.pno	Yes	Yes
Status	Ad Group Status	Enum	status	Yes	No
StoppedBySchedule	Missed Impressions - Campaign Schedule	Integer	stats.stoppedBySchedule	Yes	Yes
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes
UnderForestThreshold	Missed Impressions - Low Relevancy	Integer	stats.underForestThreshold	Yes	Yes
UnderLowerThreshold	Missed Impressions - Low CPC	Integer	stats.underLowerThreshold	Yes	Yes

campaign

Report from the campaigns.readReport operation.

Use by specifying from_report="campaign" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
BudgetName	Budget Name	Text	budget.name	Yes	No
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
Context	Is Display	Bool	context	Yes	No
ContextNetwork	Display Network	Text	contextNetwork	Yes	No
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
CreateDate	Date Created	Datetime	createDate	Yes	No
Ctr	CTR	Percent	stats.ctr	Yes	Yes
DayBudget	Daily Budget	Money	budget.dayBudget	Yes	Yes
Deleted	Deleted	Bool	deleted	Yes	Yes
DeviceDesktop	Targets Desktops	Bool	deviceDesktop	Yes	Yes
DeviceMobile	Targets Mobiles	Bool	deviceMobil	Yes	Yes
DeviceOther	Targets Other Devices	Bool	deviceOther	Yes	Yes
DeviceTablet	Targets Tablets	Bool	deviceTablet	Yes	Yes
EndDate	End Date	Datetime	endDate	Yes	No
ExhaustedBudget	Missed Impressions - Exhausted Budget	Integer	stats.exhaustedBudget	Yes	Yes
ExhaustedBudgetShare	Impression Share - Exhausted Budget	Integer	stats.exhaustedBudgetShare	Yes	No
ExhaustedTotalBudget	Exhausted Total Budget	Money	exhaustedTotalBudget	Yes	No
Fulltext	Is Search	Bool	fulltext	Yes	No
Id	Campaign ID	Integer	id	Yes	Yes
ImpressionShare	Search Impression Share	Percent	stats.ish	Yes	Yes
ImpressionShareContext	Display Impression Share	Percent	stats.ishContext	Yes	Yes
ImpressionShareSum	Impression Share	Percent	stats.ishSum	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
MissImpressions	Missed Impressions	Integer	stats.missImpressions	Yes	Yes
MixedStatus	Campaign Status	Enum	mixedStatus	No	Yes
Name	Campaign Name	Text	name	Yes	Yes
Network	Network	Enum	network	No	Yes
PaymentMethod	Payment Method	Text	paymentMethod	Yes	No
PhoneStatus	Phone status	Text	phone.status	Yes	No
Pno	PNO	Percent	stats.pno	Yes	Yes
PremiseId	PremiseId	List	premises.id	Yes	No
StartDate	Start Date	Datetime	startDate	Yes	No
Status	Campaign Status	Enum	status	Yes	No
StoppedBySchedule	Missed Impressions - Campaign Schedule	Integer	stats.stoppedBySchedule	Yes	Yes
TotalBudget	Total Budget	Money	totalBudget	Yes	Yes
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes
Type	Type	Text	type	Yes	No
UnderForestThreshold	Missed Impressions - Low Relevancy	Integer	stats.underForestThreshold	Yes	Yes
UnderLowerThreshold	Missed Impressions - Low CPC	Integer	stats.underLowerThreshold	Yes	Yes

client

Report from the client.stats operation.

Use by specifying from_report="client" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AvgPosition	Average Position	Double	avgPosition	Yes	No
Clicks	Clicks	Integer	clicks	Yes	No
ConversionAvgPrice	Conversion Avg. Price	Money	conversionAvgPrice	Yes	No
ConversionAvgValue	Conversion Avg. Value	Money	conversionAvgValue	Yes	No
ConversionRatio	Conversion Ratio	Percent	conversionRatio	Yes	No
ConversionValue	Conversion Value	Money	conversionValue	Yes	No
Conversions	Conversions	Integer	conversions	Yes	No
Cpc	Average CPC	Money	cpc	Yes	No
Ctr	CTR	Percent	ctr	Yes	No
Impressions	Impressions	Integer	impressions	Yes	No
Price	Cost	Money	price	Yes	No
TransactionAvgCount	Transaction Avg. Count Per Conversion	Double	transactionAvgCount	Yes	No
TransactionAvgPrice	Transaction Avg. Price	Money	transactionAvgPrice	Yes	No
TransactionAvgValue	Transaction Avg. Value	Money	transactionAvgValue	Yes	No
Transactions	Transactions	Integer	transactions	Yes	No

keyword

Report from the keywords.readReport operation.

Use by specifying from_report="keyword" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
CampaignContext	Campaign Is Display	Bool	campaign.context	Yes	No
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignDeviceDesktop	Campaign Targets Desktops	Bool	campaign.deviceDesktop	Yes	No
CampaignDeviceMobile	Campaign Targets Mobiles	Bool	campaign.deviceMobil	Yes	No
CampaignDeviceOther	Campaign Targets Other Devices	Bool	campaign.deviceOther	Yes	No
CampaignDeviceTablet	Campaign Targets Tablets	Bool	campaign.deviceTablet	Yes	No
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignFulltext	Campaign Is Search	Bool	campaign.fulltext	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignPaymentMethod	Campaign Payment Method	Text	campaign.paymentMethod	Yes	No
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
CreateDate	Date Created	Datetime	createDate	Yes	No
Ctr	CTR	Percent	stats.ctr	Yes	Yes
Deleted	Deleted	Bool	deleted	Yes	Yes
Disabled	Disabled	Bool	disabled	Yes	No
ExhaustedBudget	Missed Impressions - Exhausted Budget	Integer	stats.exhaustedBudget	Yes	Yes
ExhaustedBudgetShare	Impression Share - Exhausted Budget	Integer	stats.exhaustedBudgetShare	Yes	No
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Id	Keyword ID	Integer	id	Yes	Yes
ImpressionShare	Search Impression Share	Percent	stats.ish	Yes	Yes
ImpressionShareContext	Display Impression Share	Percent	stats.ishContext	Yes	Yes
ImpressionShareSum	Impression Share	Percent	stats.ishSum	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
MatchType	Match Type	Enum	matchType	Yes	Yes
MaxCpc	Max CPC	Integer	maxCpc	No	Yes
MissImpressions	Missed Impressions	Integer	stats.missImpressions	Yes	Yes
MixedStatus	Keyword Status	Enum	mixedStatus	No	Yes
Name	Keyword	Text	name	Yes	Yes
Pno	PNO	Percent	stats.pno	Yes	Yes
Status	Keyword Status	Enum	status	Yes	No
StoppedBySchedule	Missed Impressions - Campaign Schedule	Integer	stats.stoppedBySchedule	Yes	Yes
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes
UnderForestThreshold	Missed Impressions - Low Relevancy	Integer	stats.underForestThreshold	Yes	Yes
UnderLowerThreshold	Missed Impressions - Low CPC	Integer	stats.underLowerThreshold	Yes	Yes
Url	URL	Text	url	Yes	Yes

productSet

Report from the productSets.readReport operation.

Use by specifying from_report="productSet" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
CampaignTotalBudget	Campaign Total Budget	Money	campaign.totalBudget	No	Yes
CampaignType	Campaign Type	Text	campaign.type	Yes	No
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Id	Ad ID	Integer	id	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
PlaType	PLA Type	Text	plaType	Yes	No
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes

query

Report from the queries.readReport operation.

Use by specifying from_report="query" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
CampaignContext	Campaign Is Display	Bool	campaign.context	Yes	No
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignDeviceDesktop	Campaign Targets Desktops	Bool	campaign.deviceDesktop	Yes	No
CampaignDeviceMobile	Campaign Targets Mobiles	Bool	campaign.deviceMobil	Yes	No
CampaignDeviceOther	Campaign Targets Other Devices	Bool	campaign.deviceOther	Yes	No
CampaignDeviceTablet	Campaign Targets Tablets	Bool	campaign.deviceTablet	Yes	No
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignFulltext	Campaign Is Search	Bool	campaign.fulltext	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignPaymentMethod	Campaign Payment Method	Text	campaign.paymentMethod	Yes	No
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
KeywordCreateDate	Keyword Date Created	Datetime	keyword.createDate	Yes	No
KeywordDeleted	Keyword Deleted	Bool	keyword.deleted	Yes	No
KeywordDisabled	Keyword Disabled	Bool	keyword.disabled	Yes	No
KeywordId	Keyword ID	Integer	keyword.id	Yes	Yes
KeywordMatchType	Keyword Match Type	Enum	keyword.matchType	Yes	No
KeywordMaxCpc	Keyword Max CPC	Integer	keyword.maxCpc	Yes	No
KeywordName	Keyword Name	Text	keyword.name	Yes	No
KeywordStatus	Keyword Status	Enum	keyword.status	Yes	No
KeywordUrl	Keyword URL	Text	keyword.url	Yes	No
Query	Search Term	Text	query	Yes	No
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes

sitelink

Report from the sitelinks.readReport operation.

Use by specifying from_report="sitelink" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
AdminNote	Admin Note	Text	adminNote	Yes	No
AvgCpc	Average CPC	Money	stats.avgCpc	Yes	Yes
AvgPos	Average Position	Double	stats.avgPos	Yes	Yes
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignDeviceDesktop	Campaign Targets Desktops	Bool	campaign.deviceDesktop	Yes	Yes
CampaignDeviceMobile	Campaign Targets Mobiles	Bool	campaign.deviceMobil	Yes	Yes
CampaignDeviceOther	Campaign Targets Other Devices	Bool	campaign.deviceOther	Yes	Yes
CampaignDeviceTablet	Campaign Targets Tablets	Bool	campaign.deviceTablet	Yes	Yes
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
Clicks	Clicks	Integer	stats.clicks	Yes	Yes
ConversionValue	Conversion Value	Money	stats.conversionValue	Yes	Yes
Conversions	Conversions	Integer	stats.conversions	Yes	Yes
CreateDate	Date Created	Datetime	createDate	Yes	No
Ctr	CTR	Percent	stats.ctr	Yes	Yes
Deleted	Deleted	Bool	deleted	Yes	Yes
ExhaustedBudget	Missed Impressions - Exhausted Budget	Integer	stats.exhaustedBudget	Yes	Yes
ExhaustedBudgetShare	Impression Share - Exhausted Budget	Integer	stats.exhaustedBudgetShare	Yes	No
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Id	Ad ID	Integer	id	Yes	Yes
ImpressionShare	Search Impression Share	Percent	stats.ish	Yes	Yes
ImpressionShareContext	Display Impression Share	Percent	stats.ishContext	Yes	Yes
ImpressionShareSum	Impression Share	Percent	stats.ishSum	Yes	Yes
Impressions	Impressions	Integer	stats.impressions	Yes	Yes
MissImpressions	Missed Impressions	Integer	stats.missImpressions	Yes	Yes
Name	Sitelink Name	Text	name	Yes	No
Pno	PNO	Percent	stats.pno	Yes	Yes
Status	Sitelink Status	Enum	status	Yes	Yes
StoppedBySchedule	Missed Impressions - Campaign Schedule	Integer	stats.stoppedBySchedule	Yes	Yes
TotalMoney	Cost	Money	stats.totalMoney	Yes	Yes
Transactions	Transactions	Integer	stats.transactions	Yes	Yes
Type	Sitelink Assigned	Enum	type	No	Yes
UnderForestThreshold	Missed Impressions - Low Relevancy	Integer	stats.underForestThreshold	Yes	Yes
UnderLowerThreshold	Missed Impressions - Low CPC	Integer	stats.underLowerThreshold	Yes	Yes
Url	URL	Text	url	Yes	No

negative_keyword

Report from the keywords.negative.readReport operation.

Use by specifying from_report="negative_keyword" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
CampaignContext	Campaign Is Display	Bool	campaign.context	Yes	No
CampaignCreateDate	Campaign Date Created	Datetime	campaign.createDate	Yes	No
CampaignDeleted	Campaign Deleted	Bool	campaign.deleted	Yes	Yes
CampaignDeviceDesktop	Campaign Targets Desktops	Bool	campaign.deviceDesktop	Yes	No
CampaignDeviceMobile	Campaign Targets Mobiles	Bool	campaign.deviceMobil	Yes	No
CampaignDeviceOther	Campaign Targets Other Devices	Bool	campaign.deviceOther	Yes	No
CampaignDeviceTablet	Campaign Targets Tablets	Bool	campaign.deviceTablet	Yes	No
CampaignEndDate	Campaign End Date	Datetime	campaign.endDate	Yes	No
CampaignFulltext	Campaign Is Search	Bool	campaign.fulltext	Yes	No
CampaignId	Campaign ID	Integer	campaign.id	Yes	Yes
CampaignMixedStatus	Campaign Status	Enum	campaign.mixedStatus	No	Yes
CampaignName	Campaign Name	Text	campaign.name	Yes	Yes
CampaignPaymentMethod	Campaign Payment Method	Text	campaign.paymentMethod	Yes	No
CampaignStartDate	Campaign Start Date	Datetime	campaign.startDate	Yes	No
CreateDate	Date Created	Datetime	createDate	Yes	No
Deleted	Deleted	Bool	deleted	Yes	Yes
GroupCreateDate	Group Date Created	Datetime	group.createDate	Yes	No
GroupDeleted	Group Deleted	Bool	group.deleted	Yes	Yes
GroupId	Group ID	Integer	group.id	Yes	Yes
GroupMaxCpc	Group Max CPC	Integer	group.maxCpc	Yes	Yes
GroupMaxCpcContext	Group Max CPC on Display Network	Integer	group.maxCpcContext	Yes	Yes
GroupMaxCpt	Group Max CPT	Integer	group.maxCpt	Yes	Yes
GroupMixedStatus	Group Status	Enum	group.mixedStatus	No	Yes
GroupName	Group Name	Text	group.name	Yes	Yes
Id	ID	Integer	id	Yes	Yes
MatchType	Match Type	Enum	matchType	Yes	Yes
Name	Name	Text	name	Yes	Yes

retargeting

Report from the retargeting.readReport operation.

Use by specifying from_report="retargeting" in the query.

Name	Title	Type	Name in Sklik API	Selectable	Filterable
Active	Active	Bool	active	Yes	Yes
CampaignId	Campaign Id	Integer	campaign.id	Yes	Yes
Id	Retargeting Id	Integer	id	Yes	Yes
Membership	Membership	Integer	membership	Yes	Yes
Name	Retargeting name	Text	name	Yes	Yes
RetargetingCodeId	Retargeting code Id	Integer	retargetingId	Yes	Yes
RetargetingState	Retargeting State	Text	retargetingState	Yes	Yes
Status	Retargeting Status	Enum	status	Yes	No
Users	Users	Integer	users	Yes	Yes