Available Custom Reports

client

Custom report based on the client.stats operation.

Name

Title

Type

Name in Sklik API

Selectable

Filterable

AvgPosition

Average Position

Double

avgPosition

Yes

No

Clicks

Clicks

Integer

clicks

Yes

No

Clicks_30_days

Clicks 30 days

Integer

x

Yes

No

Clicks_30_days_year_diff

Clicks 30 days vs. same days last year

Integer

x

Yes

Yes

Clicks_7_days

Clicks 7 days

Integer

x

Yes

No

Clicks_7_diff_8_14_days

Clicks 2 week comparison

Integer

x

Yes

Yes

Clicks_8_14_days

Clicks last 8 - 14 days

Integer

x

Yes

No

Clicks_last_m_this_month_to_yday

Clicks same days last month

Integer

x

Yes

No

Clicks_last_month

Clicks last month

Integer

x

Yes

No

Clicks_last_week

Clicks last week

Integer

x

Yes

No

Clicks_last_y_30_days

Clicks 30 days last year

Integer

x

Yes

No

Clicks_last_y_this_month_to_yday

Clicks same month last year

Integer

x

Yes

No

Clicks_this_month

Clicks this month

Integer

x

Yes

No

Clicks_this_month_month_diff

Clicks this month vs. same days last month

Integer

x

Yes

Yes

Clicks_this_month_to_yday

Clicks this month to yesterday

Integer

x

Yes

No

Clicks_this_month_year_diff

Clicks this month vs. same days last year

Integer

x

Yes

Yes

Clicks_yday

Clicks yesterday

Integer

x

Yes

No

ConversionAvgPrice

Conversion Avg. Price

Money

conversionAvgPrice

Yes

No

ConversionAvgValue

Conversion Avg. Value

Money

conversionAvgValue

Yes

No

ConversionRatio

Conversion Ratio

Percent

conversionRatio

Yes

No

ConversionRatio_30_days

Conversion Ratio 30 days

Percent

x

Yes

No

ConversionRatio_30_days_year_diff

Conversion Ratio 30 days vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_7_days

Conversion Ratio 7 days

Percent

x

Yes

No

ConversionRatio_7_diff_8_14_days

Conversion Ratio 2 week comparison

Percent

x

Yes

Yes

ConversionRatio_8_14_days

Conversion Ratio last 8 - 14 days

Percent

x

Yes

No

ConversionRatio_last_m_this_month_to_yday

Conversion Ratio same days last month

Percent

x

Yes

No

ConversionRatio_last_month

Conversion Ratio last month

Percent

x

Yes

No

ConversionRatio_last_week

Conversion Ratio last week

Percent

x

Yes

No

ConversionRatio_last_y_30_days

Conversion Ratio 30 days last year

Percent

x

Yes

No

ConversionRatio_last_y_this_month_to_yday

Conversion Ratio same month last year

Percent

x

Yes

No

ConversionRatio_this_month

Conversion Ratio this month

Percent

x

Yes

No

ConversionRatio_this_month_month_diff

Conversion Ratio this month vs. same days last month

Percent

x

Yes

Yes

ConversionRatio_this_month_to_yday

Conversion Ratio this month to yesterday

Percent

x

Yes

No

ConversionRatio_this_month_year_diff

Conversion Ratio this month vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_yday

Conversion Ratio yesterday

Percent

x

Yes

No

ConversionValue

Conversion Value

Money

conversionValue

Yes

No

ConversionValue_30_days

Conversion Value 30 days

Money

x

Yes

No

ConversionValue_30_days_year_diff

Conversion Value 30 days vs. same days last year

Money

x

Yes

Yes

ConversionValue_7_days

Conversion Value 7 days

Money

x

Yes

No

ConversionValue_7_diff_8_14_days

Conversion Value 2 week comparison

Money

x

Yes

Yes

ConversionValue_8_14_days

Conversion Value last 8 - 14 days

Money

x

Yes

No

ConversionValue_last_m_this_month_to_yday

Conversion Value same days last month

Money

x

Yes

No

ConversionValue_last_month

Conversion Value last month

Money

x

Yes

No

ConversionValue_last_week

Conversion Value last week

Money

x

Yes

No

ConversionValue_last_y_30_days

Conversion Value 30 days last year

Money

x

Yes

No

ConversionValue_last_y_this_month_to_yday

Conversion Value same month last year

Money

x

Yes

No

ConversionValue_this_month

Conversion Value this month

Money

x

Yes

No

ConversionValue_this_month_month_diff

Conversion Value this month vs. same days last month

Money

x

Yes

Yes

ConversionValue_this_month_to_yday

Conversion Value this month to yesterday

Money

x

Yes

No

ConversionValue_this_month_year_diff

Conversion Value this month vs. same days last year

Money

x

Yes

Yes

ConversionValue_yday

Conversion Value yesterday

Money

x

Yes

No

Conversions

Conversions

Integer

conversions

Yes

No

Conversions_30_days

Conversions 30 days

Integer

x

Yes

No

Conversions_30_days_year_diff

Conversions 30 days vs. same days last year

Integer

x

Yes

Yes

Conversions_7_days

Conversions 7 days

Integer

x

Yes

No

Conversions_7_diff_8_14_days

Conversions 2 week comparison

Integer

x

Yes

Yes

Conversions_8_14_days

Conversions last 8 - 14 days

Integer

x

Yes

No

Conversions_last_m_this_month_to_yday

Conversions same days last month

Integer

x

Yes

No

Conversions_last_month

Conversions last month

Integer

x

Yes

No

Conversions_last_week

Conversions last week

Integer

x

Yes

No

Conversions_last_y_30_days

Conversions 30 days last year

Integer

x

Yes

No

Conversions_last_y_this_month_to_yday

Conversions same month last year

Integer

x

Yes

No

Conversions_this_month

Conversions this month

Integer

x

Yes

No

Conversions_this_month_month_diff

Conversions this month vs. same days last month

Integer

x

Yes

Yes

Conversions_this_month_to_yday

Conversions this month to yesterday

Integer

x

Yes

No

Conversions_this_month_year_diff

Conversions this month vs. same days last year

Integer

x

Yes

Yes

Conversions_yday

Conversions yesterday

Integer

x

Yes

No

CostProjection

Estimated Cost

Money

x

Yes

No

Cpc

Average CPC

Money

cpc

Yes

No

Cpc_30_days

Average CPC 30 days

Money

x

Yes

No

Cpc_30_days_year_diff

Average CPC 30 days vs. same days last year

Money

x

Yes

Yes

Cpc_7_days

Average CPC 7 days

Money

x

Yes

No

Cpc_7_diff_8_14_days

Average CPC 2 week comparison

Money

x

Yes

Yes

Cpc_8_14_days

Average CPC last 8 - 14 days

Money

x

Yes

No

Cpc_last_m_this_month_to_yday

Average CPC same days last month

Money

x

Yes

No

Cpc_last_month

Average CPC last month

Money

x

Yes

No

Cpc_last_week

Average CPC last week

Money

x

Yes

No

Cpc_last_y_30_days

Average CPC 30 days last year

Money

x

Yes

No

Cpc_last_y_this_month_to_yday

Average CPC same month last year

Money

x

Yes

No

Cpc_this_month

Average CPC this month

Money

x

Yes

No

Cpc_this_month_month_diff

Average CPC this month vs. same days last month

Money

x

Yes

Yes

Cpc_this_month_to_yday

Average CPC this month to yesterday

Money

x

Yes

No

Cpc_this_month_year_diff

Average CPC this month vs. same days last year

Money

x

Yes

Yes

Cpc_yday

Average CPC yesterday

Money

x

Yes

No

Credit

Credit in Wallet (without VAT)

Money

x

Yes

No

CreditWithVat

Credit in Wallet (with VAT)

Money

x

Yes

No

Ctr

CTR

Percent

ctr

Yes

No

Day

Day

Date

x

Yes

No

DayOfWeek

Day of Week

Text

x

Yes

No

Impressions

Impressions

Integer

impressions

Yes

No

Impressions_30_days

Impressions 30 days

Integer

x

Yes

No

Impressions_30_days_year_diff

Impressions 30 days vs. same days last year

Integer

x

Yes

Yes

Impressions_7_days

Impressions 7 days

Integer

x

Yes

No

Impressions_7_diff_8_14_days

Impressions 2 week comparison

Integer

x

Yes

Yes

Impressions_8_14_days

Impressions last 8 - 14 days

Integer

x

Yes

No

Impressions_last_m_this_month_to_yday

Impressions same days last month

Integer

x

Yes

No

Impressions_last_month

Impressions last month

Integer

x

Yes

No

Impressions_last_week

Impressions last week

Integer

x

Yes

No

Impressions_last_y_30_days

Impressions 30 days last year

Integer

x

Yes

No

Impressions_last_y_this_month_to_yday

Impressions same month last year

Integer

x

Yes

No

Impressions_this_month

Impressions this month

Integer

x

Yes

No

Impressions_this_month_month_diff

Impressions this month vs. same days last month

Integer

x

Yes

Yes

Impressions_this_month_to_yday

Impressions this month to yesterday

Integer

x

Yes

No

Impressions_this_month_year_diff

Impressions this month vs. same days last year

Integer

x

Yes

Yes

Impressions_yday

Impressions yesterday

Integer

x

Yes

No

Month

Month

Text

x

Yes

No

MonthOfYear

Month Of Year

Text

x

Yes

No

Pno

PNO

Percent

x

Yes

Yes

Pno_30_days

PNO 30 days

Percent

x

Yes

Yes

Pno_30_days_year_diff

PNO 30 days vs. same days last year

Percent

x

Yes

Yes

Pno_7_days

PNO 7 days

Percent

x

Yes

Yes

Pno_7_diff_8_14_days

PNO 2 week comparison

Percent

x

Yes

Yes

Pno_8_14_days

PNO last 8 - 14 days

Percent

x

Yes

Yes

Pno_last_m_this_month_to_yday

PNO same days last month

Percent

x

Yes

Yes

Pno_last_month

PNO last month

Percent

x

Yes

Yes

Pno_last_week

PNO last week

Percent

x

Yes

Yes

Pno_last_y_30_days

PNO 30 days last year

Percent

x

Yes

Yes

Pno_last_y_this_month_to_yday

PNO same month last year

Percent

x

Yes

Yes

Pno_this_month

PNO this month

Percent

x

Yes

Yes

Pno_this_month_month_diff

PNO this month vs. same days last month

Percent

x

Yes

Yes

Pno_this_month_to_yday

PNO this month to yesterday

Percent

x

Yes

Yes

Pno_this_month_year_diff

PNO this month vs. same days last year

Percent

x

Yes

Yes

Pno_yday

PNO yesterday

Percent

x

Yes

Yes

Price

Cost

Money

price

Yes

No

Price_30_days

Cost 30 days

Money

x

Yes

No

Price_30_days_year_diff

Cost 30 days vs. same days last year

Money

x

Yes

Yes

Price_7_days

Cost 7 days

Money

x

Yes

No

Price_7_diff_8_14_days

Cost 2 week comparison

Money

x

Yes

Yes

Price_8_14_days

Cost last 8 - 14 days

Money

x

Yes

No

Price_last_m_this_month_to_yday

Cost same days last month

Money

x

Yes

No

Price_last_month

Cost last month

Money

x

Yes

No

Price_last_week

Cost last week

Money

x

Yes

No

Price_last_y_30_days

Cost 30 days last year

Money

x

Yes

No

Price_last_y_this_month_to_yday

Cost same month last year

Money

x

Yes

No

Price_this_month

Cost this month

Money

x

Yes

No

Price_this_month_month_diff

Cost this month vs. same days last month

Money

x

Yes

Yes

Price_this_month_to_yday

Cost this month to yesterday

Money

x

Yes

No

Price_this_month_year_diff

Cost this month vs. same days last year

Money

x

Yes

Yes

Price_yday

Cost yesterday

Money

x

Yes

No

Roas

ROAS

Percent

x

Yes

Yes

Sparkline_AvgPosition_12_weeks

Avg. Pos. sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgPosition_14_days

Avg. Pos. sparkline 14 days

Text

x

Yes

No

Sparkline_AvgPosition_8_weeks

Avg. Pos. sparkline 8 weeks

Text

x

Yes

No

Sparkline_ConversionValue_12_weeks

Conversion Value sparkline 12 weeks

Text

x

Yes

No

Sparkline_ConversionValue_14_days

Conversion Value sparkline 14 days

Text

x

Yes

No

Sparkline_ConversionValue_8_weeks

Conversion Value sparkline 8 weeks

Text

x

Yes

No

Sparkline_Conversions_12_weeks

Conversions sparkline 12 weeks

Text

x

Yes

No

Sparkline_Conversions_14_days

Conversions sparkline 14 days

Text

x

Yes

No

Sparkline_Conversions_8_weeks

Conversions sparkline 8 weeks

Text

x

Yes

No

Sparkline_Cpc_12_weeks

Average CPC sparkline 12 weeks

Text

x

Yes

No

Sparkline_Cpc_14_days

Average CPC sparkline 14 days

Text

x

Yes

No

Sparkline_Cpc_8_weeks

Average CPC sparkline 8 weeks

Text

x

Yes

No

Sparkline_Ctr_12_weeks

CTR sparkline 12 weeks

Text

x

Yes

No

Sparkline_Ctr_14_days

CTR sparkline 14 days

Text

x

Yes

No

Sparkline_Ctr_8_weeks

CTR sparkline 8 weeks

Text

x

Yes

No

Sparkline_Pno_12_weeks

PNO sparkline 12 weeks

Text

x

Yes

No

Sparkline_Pno_14_days

PNO sparkline 14 days

Text

x

Yes

No

Sparkline_Pno_8_weeks

PNO sparkline 8 weeks

Text

x

Yes

No

Sparkline_Price_12_weeks

Cost sparkline 12 weeks

Text

x

Yes

No

Sparkline_Price_14_days

Cost sparkline 14 days

Text

x

Yes

No

Sparkline_Price_8_weeks

Cost sparkline 8 weeks

Text

x

Yes

No

Sparkline_Roas_12_weeks

ROAS sparkline 12 weeks

Text

x

Yes

No

Sparkline_Roas_14_days

ROAS sparkline 14 days

Text

x

Yes

No

Sparkline_Roas_8_weeks

ROAS sparkline 8 weeks

Text

x

Yes

No

TransactionAvgCount

Transaction Avg. Count Per Conversion

Double

transactionAvgCount

Yes

No

TransactionAvgPrice

Transaction Avg. Price

Money

transactionAvgPrice

Yes

No

TransactionAvgValue

Transaction Avg. Value

Money

transactionAvgValue

Yes

No

Transactions

Transactions

Integer

transactions

Yes

No

Trend_AvgPosition_12_weeks

Avg. Pos. trend 12 weeks

Percent

x

Yes

No

Trend_AvgPosition_14_days

Avg. Pos. trend 14 days

Percent

x

Yes

No

Trend_AvgPosition_8_weeks

Avg. Pos. trend 8 weeks

Percent

x

Yes

No

Trend_ConversionValue_12_weeks

Conversion Value trend 12 weeks

Percent

x

Yes

No

Trend_ConversionValue_14_days

Conversion Value trend 14 days

Percent

x

Yes

No

Trend_ConversionValue_8_weeks

Conversion Value trend 8 weeks

Percent

x

Yes

No

Trend_Conversions_12_weeks

Conversions trend 12 weeks

Percent

x

Yes

No

Trend_Conversions_14_days

Conversions trend 14 days

Percent

x

Yes

No

Trend_Conversions_8_weeks

Conversions trend 8 weeks

Percent

x

Yes

No

Trend_Cpc_12_weeks

Average CPC trend 12 weeks

Percent

x

Yes

No

Trend_Cpc_14_days

Average CPC trend 14 days

Percent

x

Yes

No

Trend_Cpc_8_weeks

Average CPC trend 8 weeks

Percent

x

Yes

No

Trend_Ctr_12_weeks

CTR trend 12 weeks

Percent

x

Yes

No

Trend_Ctr_14_days

CTR trend 14 days

Percent

x

Yes

No

Trend_Ctr_8_weeks

CTR trend 8 weeks

Percent

x

Yes

No

Trend_Pno_12_weeks

PNO trend 12 weeks

Percent

x

Yes

No

Trend_Pno_14_days

PNO trend 14 days

Percent

x

Yes

No

Trend_Pno_8_weeks

PNO trend 8 weeks

Percent

x

Yes

No

Trend_Price_12_weeks

Cost trend 12 weeks

Percent

x

Yes

No

Trend_Price_14_days

Cost trend 14 days

Percent

x

Yes

No

Trend_Price_8_weeks

Cost trend 8 weeks

Percent

x

Yes

No

Trend_Roas_12_weeks

ROAS trend 12 weeks

Percent

x

Yes

No

Trend_Roas_14_days

ROAS trend 14 days

Percent

x

Yes

No

Trend_Roas_8_weeks

ROAS trend 8 weeks

Percent

x

Yes

No

Week

Week

Text

x

Yes

No

Year

Year

Text

x

Yes

No

campaign

Custom report based on the campaigns.readReport operation.

Name

Title

Type

Name in Sklik API

Selectable

Filterable

AvgCpc

Average CPC

Money

stats.avgCpc

Yes

Yes

AvgCpc_30_days

Average CPC 30 days

Money

x

Yes

No

AvgCpc_30_days_year_diff

Average CPC 30 days vs. same days last year

Money

x

Yes

Yes

AvgCpc_7_days

Average CPC 7 days

Money

x

Yes

No

AvgCpc_7_diff_8_14_days

Average CPC 2 week comparison

Money

x

Yes

Yes

AvgCpc_8_14_days

Average CPC last 8 - 14 days

Money

x

Yes

No

AvgCpc_last_m_this_month_to_yday

Average CPC same days last month

Money

x

Yes

No

AvgCpc_last_month

Average CPC last month

Money

x

Yes

No

AvgCpc_last_week

Average CPC last week

Money

x

Yes

No

AvgCpc_last_y_30_days

Average CPC 30 days last year

Money

x

Yes

No

AvgCpc_last_y_this_month_to_yday

Average CPC same month last year

Money

x

Yes

No

AvgCpc_this_month

Average CPC this month

Money

x

Yes

No

AvgCpc_this_month_month_diff

Average CPC this month vs. same days last month

Money

x

Yes

Yes

AvgCpc_this_month_to_yday

Average CPC this month to yesterday

Money

x

Yes

No

AvgCpc_this_month_year_diff

Average CPC this month vs. same days last year

Money

x

Yes

Yes

AvgCpc_yday

Average CPC yesterday

Money

x

Yes

No

AvgPos

Average Position

Double

stats.avgPos

Yes

Yes

BudgetName

Budget Name

Text

budget.name

Yes

No

Clicks

Clicks

Integer

stats.clicks

Yes

Yes

Clicks_30_days

Clicks 30 days

Integer

x

Yes

No

Clicks_30_days_year_diff

Clicks 30 days vs. same days last year

Integer

x

Yes

Yes

Clicks_7_days

Clicks 7 days

Integer

x

Yes

No

Clicks_7_diff_8_14_days

Clicks 2 week comparison

Integer

x

Yes

Yes

Clicks_8_14_days

Clicks last 8 - 14 days

Integer

x

Yes

No

Clicks_last_m_this_month_to_yday

Clicks same days last month

Integer

x

Yes

No

Clicks_last_month

Clicks last month

Integer

x

Yes

No

Clicks_last_week

Clicks last week

Integer

x

Yes

No

Clicks_last_y_30_days

Clicks 30 days last year

Integer

x

Yes

No

Clicks_last_y_this_month_to_yday

Clicks same month last year

Integer

x

Yes

No

Clicks_this_month

Clicks this month

Integer

x

Yes

No

Clicks_this_month_month_diff

Clicks this month vs. same days last month

Integer

x

Yes

Yes

Clicks_this_month_to_yday

Clicks this month to yesterday

Integer

x

Yes

No

Clicks_this_month_year_diff

Clicks this month vs. same days last year

Integer

x

Yes

Yes

Clicks_yday

Clicks yesterday

Integer

x

Yes

No

Context

Is Display

Bool

context

Yes

No

ContextNetwork

Display Network

Text

contextNetwork

Yes

No

ConversionAvgPrice

Conversion Avg. Price

Money

x

Yes

Yes

ConversionAvgValue

Conversion Avg. Value

Money

x

Yes

Yes

ConversionRatio

Conversion Ratio

Percent

x

Yes

Yes

ConversionRatio_30_days

Conversion Ratio 30 days

Percent

x

Yes

Yes

ConversionRatio_30_days_year_diff

Conversion Ratio 30 days vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_7_days

Conversion Ratio 7 days

Percent

x

Yes

Yes

ConversionRatio_7_diff_8_14_days

Conversion Ratio 2 week comparison

Percent

x

Yes

Yes

ConversionRatio_8_14_days

Conversion Ratio last 8 - 14 days

Percent

x

Yes

Yes

ConversionRatio_last_m_this_month_to_yday

Conversion Ratio same days last month

Percent

x

Yes

Yes

ConversionRatio_last_month

Conversion Ratio last month

Percent

x

Yes

Yes

ConversionRatio_last_week

Conversion Ratio last week

Percent

x

Yes

Yes

ConversionRatio_last_y_30_days

Conversion Ratio 30 days last year

Percent

x

Yes

Yes

ConversionRatio_last_y_this_month_to_yday

Conversion Ratio same month last year

Percent

x

Yes

Yes

ConversionRatio_this_month

Conversion Ratio this month

Percent

x

Yes

Yes

ConversionRatio_this_month_month_diff

Conversion Ratio this month vs. same days last month

Percent

x

Yes

Yes

ConversionRatio_this_month_to_yday

Conversion Ratio this month to yesterday

Percent

x

Yes

Yes

ConversionRatio_this_month_year_diff

Conversion Ratio this month vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_yday

Conversion Ratio yesterday

Percent

x

Yes

Yes

ConversionValue

Conversion Value

Money

stats.conversionValue

Yes

Yes

ConversionValue_30_days

Conversion Value 30 days

Money

x

Yes

No

ConversionValue_30_days_year_diff

Conversion Value 30 days vs. same days last year

Money

x

Yes

Yes

ConversionValue_7_days

Conversion Value 7 days

Money

x

Yes

No

ConversionValue_7_diff_8_14_days

Conversion Value 2 week comparison

Money

x

Yes

Yes

ConversionValue_8_14_days

Conversion Value last 8 - 14 days

Money

x

Yes

No

ConversionValue_last_m_this_month_to_yday

Conversion Value same days last month

Money

x

Yes

No

ConversionValue_last_month

Conversion Value last month

Money

x

Yes

No

ConversionValue_last_week

Conversion Value last week

Money

x

Yes

No

ConversionValue_last_y_30_days

Conversion Value 30 days last year

Money

x

Yes

No

ConversionValue_last_y_this_month_to_yday

Conversion Value same month last year

Money

x

Yes

No

ConversionValue_this_month

Conversion Value this month

Money

x

Yes

No

ConversionValue_this_month_month_diff

Conversion Value this month vs. same days last month

Money

x

Yes

Yes

ConversionValue_this_month_to_yday

Conversion Value this month to yesterday

Money

x

Yes

No

ConversionValue_this_month_year_diff

Conversion Value this month vs. same days last year

Money

x

Yes

Yes

ConversionValue_yday

Conversion Value yesterday

Money

x

Yes

No

Conversions

Conversions

Integer

stats.conversions

Yes

Yes

Conversions_30_days

Conversions 30 days

Integer

x

Yes

No

Conversions_30_days_year_diff

Conversions 30 days vs. same days last year

Integer

x

Yes

Yes

Conversions_7_days

Conversions 7 days

Integer

x

Yes

No

Conversions_7_diff_8_14_days

Conversions 2 week comparison

Integer

x

Yes

Yes

Conversions_8_14_days

Conversions last 8 - 14 days

Integer

x

Yes

No

Conversions_last_m_this_month_to_yday

Conversions same days last month

Integer

x

Yes

No

Conversions_last_month

Conversions last month

Integer

x

Yes

No

Conversions_last_week

Conversions last week

Integer

x

Yes

No

Conversions_last_y_30_days

Conversions 30 days last year

Integer

x

Yes

No

Conversions_last_y_this_month_to_yday

Conversions same month last year

Integer

x

Yes

No

Conversions_this_month

Conversions this month

Integer

x

Yes

No

Conversions_this_month_month_diff

Conversions this month vs. same days last month

Integer

x

Yes

Yes

Conversions_this_month_to_yday

Conversions this month to yesterday

Integer

x

Yes

No

Conversions_this_month_year_diff

Conversions this month vs. same days last year

Integer

x

Yes

Yes

Conversions_yday

Conversions yesterday

Integer

x

Yes

No

CreateDate

Date Created

Datetime

createDate

Yes

No

Ctr

CTR

Percent

stats.ctr

Yes

Yes

Ctr_30_days

CTR 30 days

Percent

x

Yes

No

Ctr_30_days_year_diff

CTR 30 days vs. same days last year

Percent

x

Yes

Yes

Ctr_7_days

CTR 7 days

Percent

x

Yes

No

Ctr_7_diff_8_14_days

CTR 2 week comparison

Percent

x

Yes

Yes

Ctr_8_14_days

CTR last 8 - 14 days

Percent

x

Yes

No

Ctr_last_m_this_month_to_yday

CTR same days last month

Percent

x

Yes

No

Ctr_last_month

CTR last month

Percent

x

Yes

No

Ctr_last_week

CTR last week

Percent

x

Yes

No

Ctr_last_y_30_days

CTR 30 days last year

Percent

x

Yes

No

Ctr_last_y_this_month_to_yday

CTR same month last year

Percent

x

Yes

No

Ctr_this_month

CTR this month

Percent

x

Yes

No

Ctr_this_month_month_diff

CTR this month vs. same days last month

Percent

x

Yes

Yes

Ctr_this_month_to_yday

CTR this month to yesterday

Percent

x

Yes

No

Ctr_this_month_year_diff

CTR this month vs. same days last year

Percent

x

Yes

Yes

Ctr_yday

CTR yesterday

Percent

x

Yes

No

Day

Day

Date

x

Yes

No

DayBudget

Daily Budget

Money

budget.dayBudget

Yes

Yes

DayOfWeek

Day of Week

Text

x

Yes

No

Deleted

Deleted

Bool

deleted

Yes

Yes

DeviceDesktop

Targets Desktops

Bool

deviceDesktop

Yes

Yes

DeviceMobile

Targets Mobiles

Bool

deviceMobil

Yes

Yes

DeviceOther

Targets Other Devices

Bool

deviceOther

Yes

Yes

DeviceTablet

Targets Tablets

Bool

deviceTablet

Yes

Yes

EndDate

End Date

Datetime

endDate

Yes

No

ExhaustedBudget

Missed Impressions - Exhausted Budget

Integer

stats.exhaustedBudget

Yes

Yes

ExhaustedBudgetShare

Impression Share - Exhausted Budget

Integer

stats.exhaustedBudgetShare

Yes

No

ExhaustedTotalBudget

Exhausted Total Budget

Money

exhaustedTotalBudget

Yes

No

Fulltext

Is Search

Bool

fulltext

Yes

No

Id

Campaign ID

Integer

id

Yes

Yes

ImpressionShare

Search Impression Share

Percent

stats.ish

Yes

Yes

ImpressionShareContext

Display Impression Share

Percent

stats.ishContext

Yes

Yes

ImpressionShareSum

Impression Share

Percent

stats.ishSum

Yes

Yes

Impressions

Impressions

Integer

stats.impressions

Yes

Yes

Impressions_30_days

Impressions 30 days

Integer

x

Yes

No

Impressions_30_days_year_diff

Impressions 30 days vs. same days last year

Integer

x

Yes

Yes

Impressions_7_days

Impressions 7 days

Integer

x

Yes

No

Impressions_7_diff_8_14_days

Impressions 2 week comparison

Integer

x

Yes

Yes

Impressions_8_14_days

Impressions last 8 - 14 days

Integer

x

Yes

No

Impressions_last_m_this_month_to_yday

Impressions same days last month

Integer

x

Yes

No

Impressions_last_month

Impressions last month

Integer

x

Yes

No

Impressions_last_week

Impressions last week

Integer

x

Yes

No

Impressions_last_y_30_days

Impressions 30 days last year

Integer

x

Yes

No

Impressions_last_y_this_month_to_yday

Impressions same month last year

Integer

x

Yes

No

Impressions_this_month

Impressions this month

Integer

x

Yes

No

Impressions_this_month_month_diff

Impressions this month vs. same days last month

Integer

x

Yes

Yes

Impressions_this_month_to_yday

Impressions this month to yesterday

Integer

x

Yes

No

Impressions_this_month_year_diff

Impressions this month vs. same days last year

Integer

x

Yes

Yes

Impressions_yday

Impressions yesterday

Integer

x

Yes

No

MissImpressions

Missed Impressions

Integer

stats.missImpressions

Yes

Yes

MixedStatus

Campaign Status

Enum

mixedStatus

No

Yes

Month

Month

Text

x

Yes

No

MonthOfYear

Month Of Year

Text

x

Yes

No

Name

Campaign Name

Text

name

Yes

Yes

Network

Network

Enum

network

No

Yes

PaymentMethod

Payment Method

Text

paymentMethod

Yes

No

PhoneStatus

Phone status

Text

phone.status

Yes

No

Pno

PNO

Percent

stats.pno

Yes

Yes

Pno_30_days

PNO 30 days

Percent

x

Yes

No

Pno_30_days_year_diff

PNO 30 days vs. same days last year

Percent

x

Yes

Yes

Pno_7_days

PNO 7 days

Percent

x

Yes

No

Pno_7_diff_8_14_days

PNO 2 week comparison

Percent

x

Yes

Yes

Pno_8_14_days

PNO last 8 - 14 days

Percent

x

Yes

No

Pno_last_m_this_month_to_yday

PNO same days last month

Percent

x

Yes

No

Pno_last_month

PNO last month

Percent

x

Yes

No

Pno_last_week

PNO last week

Percent

x

Yes

No

Pno_last_y_30_days

PNO 30 days last year

Percent

x

Yes

No

Pno_last_y_this_month_to_yday

PNO same month last year

Percent

x

Yes

No

Pno_this_month

PNO this month

Percent

x

Yes

No

Pno_this_month_month_diff

PNO this month vs. same days last month

Percent

x

Yes

Yes

Pno_this_month_to_yday

PNO this month to yesterday

Percent

x

Yes

No

Pno_this_month_year_diff

PNO this month vs. same days last year

Percent

x

Yes

Yes

Pno_yday

PNO yesterday

Percent

x

Yes

No

PremiseId

PremiseId

List

premises.id

Yes

No

Sparkline_AvgCpc_12_weeks

Average CPC sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgCpc_14_days

Average CPC sparkline 14 days

Text

x

Yes

No

Sparkline_AvgCpc_8_weeks

Average CPC sparkline 8 weeks

Text

x

Yes

No

Sparkline_AvgPos_12_weeks

Average Position sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgPos_14_days

Average Position sparkline 14 days

Text

x

Yes

No

Sparkline_AvgPos_8_weeks

Average Position sparkline 8 weeks

Text

x

Yes

No

Sparkline_ConversionValue_12_weeks

Conversion Value sparkline 12 weeks

Text

x

Yes

No

Sparkline_ConversionValue_14_days

Conversion Value sparkline 14 days

Text

x

Yes

No

Sparkline_ConversionValue_8_weeks

Conversion Value sparkline 8 weeks

Text

x

Yes

No

Sparkline_Conversions_12_weeks

Conversions sparkline 12 weeks

Text

x

Yes

No

Sparkline_Conversions_14_days

Conversions sparkline 14 days

Text

x

Yes

No

Sparkline_Conversions_8_weeks

Conversions sparkline 8 weeks

Text

x

Yes

No

Sparkline_Ctr_12_weeks

CTR sparkline 12 weeks

Text

x

Yes

No

Sparkline_Ctr_14_days

CTR sparkline 14 days

Text

x

Yes

No

Sparkline_Ctr_8_weeks

CTR sparkline 8 weeks

Text

x

Yes

No

Sparkline_Pno_12_weeks

PNO sparkline 12 weeks

Text

x

Yes

No

Sparkline_Pno_14_days

PNO sparkline 14 days

Text

x

Yes

No

Sparkline_Pno_8_weeks

PNO sparkline 8 weeks

Text

x

Yes

No

Sparkline_TotalMoney_12_weeks

Cost sparkline 12 weeks

Text

x

Yes

No

Sparkline_TotalMoney_14_days

Cost sparkline 14 days

Text

x

Yes

No

Sparkline_TotalMoney_8_weeks

Cost sparkline 8 weeks

Text

x

Yes

No

StartDate

Start Date

Datetime

startDate

Yes

No

Status

Campaign Status

Enum

status

Yes

No

StoppedBySchedule

Missed Impressions - Campaign Schedule

Integer

stats.stoppedBySchedule

Yes

Yes

TotalBudget

Total Budget

Money

totalBudget

Yes

Yes

TotalMoney

Cost

Money

stats.totalMoney

Yes

Yes

TotalMoney_30_days

Cost 30 days

Money

x

Yes

No

TotalMoney_30_days_year_diff

Cost 30 days vs. same days last year

Money

x

Yes

Yes

TotalMoney_7_days

Cost 7 days

Money

x

Yes

No

TotalMoney_7_diff_8_14_days

Cost 2 week comparison

Money

x

Yes

Yes

TotalMoney_8_14_days

Cost last 8 - 14 days

Money

x

Yes

No

TotalMoney_last_m_this_month_to_yday

Cost same days last month

Money

x

Yes

No

TotalMoney_last_month

Cost last month

Money

x

Yes

No

TotalMoney_last_week

Cost last week

Money

x

Yes

No

TotalMoney_last_y_30_days

Cost 30 days last year

Money

x

Yes

No

TotalMoney_last_y_this_month_to_yday

Cost same month last year

Money

x

Yes

No

TotalMoney_this_month

Cost this month

Money

x

Yes

No

TotalMoney_this_month_month_diff

Cost this month vs. same days last month

Money

x

Yes

Yes

TotalMoney_this_month_to_yday

Cost this month to yesterday

Money

x

Yes

No

TotalMoney_this_month_year_diff

Cost this month vs. same days last year

Money

x

Yes

Yes

TotalMoney_yday

Cost yesterday

Money

x

Yes

No

TransactionAvgCount

Transaction Avg. Count Per Conversion

Percent

x

Yes

Yes

TransactionAvgPrice

Transaction Avg. Price

Money

x

Yes

Yes

TransactionAvgValue

Transaction Avg. Value

Money

x

Yes

Yes

Transactions

Transactions

Integer

stats.transactions

Yes

Yes

Trend_AvgCpc_12_weeks

Average CPC trend 12 weeks

Percent

x

Yes

No

Trend_AvgCpc_14_days

Average CPC trend 14 days

Percent

x

Yes

No

Trend_AvgCpc_8_weeks

Average CPC trend 8 weeks

Percent

x

Yes

No

Trend_AvgPos_12_weeks

Average Position trend 12 weeks

Percent

x

Yes

No

Trend_AvgPos_14_days

Average Position trend 14 days

Percent

x

Yes

No

Trend_AvgPos_8_weeks

Average Position trend 8 weeks

Percent

x

Yes

No

Trend_ConversionValue_12_weeks

Conversion Value trend 12 weeks

Percent

x

Yes

No

Trend_ConversionValue_14_days

Conversion Value trend 14 days

Percent

x

Yes

No

Trend_ConversionValue_8_weeks

Conversion Value trend 8 weeks

Percent

x

Yes

No

Trend_Conversions_12_weeks

Conversions trend 12 weeks

Percent

x

Yes

No

Trend_Conversions_14_days

Conversions trend 14 days

Percent

x

Yes

No

Trend_Conversions_8_weeks

Conversions trend 8 weeks

Percent

x

Yes

No

Trend_Ctr_12_weeks

CTR trend 12 weeks

Percent

x

Yes

No

Trend_Ctr_14_days

CTR trend 14 days

Percent

x

Yes

No

Trend_Ctr_8_weeks

CTR trend 8 weeks

Percent

x

Yes

No

Trend_Pno_12_weeks

PNO trend 12 weeks

Percent

x

Yes

No

Trend_Pno_14_days

PNO trend 14 days

Percent

x

Yes

No

Trend_Pno_8_weeks

PNO trend 8 weeks

Percent

x

Yes

No

Trend_TotalMoney_12_weeks

Cost trend 12 weeks

Percent

x

Yes

No

Trend_TotalMoney_14_days

Cost trend 14 days

Percent

x

Yes

No

Trend_TotalMoney_8_weeks

Cost trend 8 weeks

Percent

x

Yes

No

Type

Type

Text

type

Yes

No

UnderForestThreshold

Missed Impressions - Low Relevancy

Integer

stats.underForestThreshold

Yes

Yes

UnderLowerThreshold

Missed Impressions - Low CPC

Integer

stats.underLowerThreshold

Yes

Yes

Week

Week

Text

x

Yes

No

Year

Year

Text

x

Yes

No

group

Custom report based on the groups.readReport operation.

Name

Title

Type

Name in Sklik API

Selectable

Filterable

AvgCpc

Average CPC

Money

stats.avgCpc

Yes

Yes

AvgCpc_30_days

Average CPC 30 days

Money

x

Yes

No

AvgCpc_30_days_year_diff

Average CPC 30 days vs. same days last year

Money

x

Yes

Yes

AvgCpc_7_days

Average CPC 7 days

Money

x

Yes

No

AvgCpc_7_diff_8_14_days

Average CPC 2 week comparison

Money

x

Yes

Yes

AvgCpc_8_14_days

Average CPC last 8 - 14 days

Money

x

Yes

No

AvgCpc_last_m_this_month_to_yday

Average CPC same days last month

Money

x

Yes

No

AvgCpc_last_month

Average CPC last month

Money

x

Yes

No

AvgCpc_last_week

Average CPC last week

Money

x

Yes

No

AvgCpc_last_y_30_days

Average CPC 30 days last year

Money

x

Yes

No

AvgCpc_last_y_this_month_to_yday

Average CPC same month last year

Money

x

Yes

No

AvgCpc_this_month

Average CPC this month

Money

x

Yes

No

AvgCpc_this_month_month_diff

Average CPC this month vs. same days last month

Money

x

Yes

Yes

AvgCpc_this_month_to_yday

Average CPC this month to yesterday

Money

x

Yes

No

AvgCpc_this_month_year_diff

Average CPC this month vs. same days last year

Money

x

Yes

Yes

AvgCpc_yday

Average CPC yesterday

Money

x

Yes

No

AvgPos

Average Position

Double

stats.avgPos

Yes

Yes

CampaignContext

Campaign Is Display

Bool

campaign.context

Yes

No

CampaignCreateDate

Campaign Date Created

Datetime

campaign.createDate

Yes

No

CampaignDeleted

Campaign Deleted

Bool

campaign.deleted

Yes

Yes

CampaignDeviceDesktop

Campaign Targets Desktops

Bool

campaign.deviceDesktop

Yes

No

CampaignDeviceMobile

Campaign Targets Mobiles

Bool

campaign.deviceMobil

Yes

No

CampaignDeviceOther

Campaign Targets Other Devices

Bool

campaign.deviceOther

Yes

No

CampaignDeviceTablet

Campaign Targets Tablets

Bool

campaign.deviceTablet

Yes

No

CampaignEndDate

Campaign End Date

Datetime

campaign.endDate

Yes

No

CampaignFulltext

Campaign Is Search

Bool

campaign.fulltext

Yes

No

CampaignId

Campaign ID

Integer

campaign.id

Yes

Yes

CampaignMixedStatus

Campaign Status

Enum

campaign.mixedStatus

No

Yes

CampaignName

Campaign Name

Text

campaign.name

Yes

Yes

CampaignStartDate

Campaign Start Date

Datetime

campaign.startDate

Yes

No

CampaignStatus

Campaign Status

Enum

campaign.status

Yes

No

Clicks

Clicks

Integer

stats.clicks

Yes

Yes

Clicks_30_days

Clicks 30 days

Integer

x

Yes

No

Clicks_30_days_year_diff

Clicks 30 days vs. same days last year

Integer

x

Yes

Yes

Clicks_7_days

Clicks 7 days

Integer

x

Yes

No

Clicks_7_diff_8_14_days

Clicks 2 week comparison

Integer

x

Yes

Yes

Clicks_8_14_days

Clicks last 8 - 14 days

Integer

x

Yes

No

Clicks_last_m_this_month_to_yday

Clicks same days last month

Integer

x

Yes

No

Clicks_last_month

Clicks last month

Integer

x

Yes

No

Clicks_last_week

Clicks last week

Integer

x

Yes

No

Clicks_last_y_30_days

Clicks 30 days last year

Integer

x

Yes

No

Clicks_last_y_this_month_to_yday

Clicks same month last year

Integer

x

Yes

No

Clicks_this_month

Clicks this month

Integer

x

Yes

No

Clicks_this_month_month_diff

Clicks this month vs. same days last month

Integer

x

Yes

Yes

Clicks_this_month_to_yday

Clicks this month to yesterday

Integer

x

Yes

No

Clicks_this_month_year_diff

Clicks this month vs. same days last year

Integer

x

Yes

Yes

Clicks_yday

Clicks yesterday

Integer

x

Yes

No

ConversionAvgPrice

Conversion Avg. Price

Money

x

Yes

Yes

ConversionAvgValue

Conversion Avg. Value

Money

x

Yes

Yes

ConversionRatio

Conversion Ratio

Percent

x

Yes

Yes

ConversionRatio_30_days

Conversion Ratio 30 days

Percent

x

Yes

Yes

ConversionRatio_30_days_year_diff

Conversion Ratio 30 days vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_7_days

Conversion Ratio 7 days

Percent

x

Yes

Yes

ConversionRatio_7_diff_8_14_days

Conversion Ratio 2 week comparison

Percent

x

Yes

Yes

ConversionRatio_8_14_days

Conversion Ratio last 8 - 14 days

Percent

x

Yes

Yes

ConversionRatio_last_m_this_month_to_yday

Conversion Ratio same days last month

Percent

x

Yes

Yes

ConversionRatio_last_month

Conversion Ratio last month

Percent

x

Yes

Yes

ConversionRatio_last_week

Conversion Ratio last week

Percent

x

Yes

Yes

ConversionRatio_last_y_30_days

Conversion Ratio 30 days last year

Percent

x

Yes

Yes

ConversionRatio_last_y_this_month_to_yday

Conversion Ratio same month last year

Percent

x

Yes

Yes

ConversionRatio_this_month

Conversion Ratio this month

Percent

x

Yes

Yes

ConversionRatio_this_month_month_diff

Conversion Ratio this month vs. same days last month

Percent

x

Yes

Yes

ConversionRatio_this_month_to_yday

Conversion Ratio this month to yesterday

Percent

x

Yes

Yes

ConversionRatio_this_month_year_diff

Conversion Ratio this month vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_yday

Conversion Ratio yesterday

Percent

x

Yes

Yes

ConversionValue

Conversion Value

Money

stats.conversionValue

Yes

Yes

ConversionValue_30_days

Conversion Value 30 days

Money

x

Yes

No

ConversionValue_30_days_year_diff

Conversion Value 30 days vs. same days last year

Money

x

Yes

Yes

ConversionValue_7_days

Conversion Value 7 days

Money

x

Yes

No

ConversionValue_7_diff_8_14_days

Conversion Value 2 week comparison

Money

x

Yes

Yes

ConversionValue_8_14_days

Conversion Value last 8 - 14 days

Money

x

Yes

No

ConversionValue_last_m_this_month_to_yday

Conversion Value same days last month

Money

x

Yes

No

ConversionValue_last_month

Conversion Value last month

Money

x

Yes

No

ConversionValue_last_week

Conversion Value last week

Money

x

Yes

No

ConversionValue_last_y_30_days

Conversion Value 30 days last year

Money

x

Yes

No

ConversionValue_last_y_this_month_to_yday

Conversion Value same month last year

Money

x

Yes

No

ConversionValue_this_month

Conversion Value this month

Money

x

Yes

No

ConversionValue_this_month_month_diff

Conversion Value this month vs. same days last month

Money

x

Yes

Yes

ConversionValue_this_month_to_yday

Conversion Value this month to yesterday

Money

x

Yes

No

ConversionValue_this_month_year_diff

Conversion Value this month vs. same days last year

Money

x

Yes

Yes

ConversionValue_yday

Conversion Value yesterday

Money

x

Yes

No

Conversions

Conversions

Integer

stats.conversions

Yes

Yes

Conversions_30_days

Conversions 30 days

Integer

x

Yes

No

Conversions_30_days_year_diff

Conversions 30 days vs. same days last year

Integer

x

Yes

Yes

Conversions_7_days

Conversions 7 days

Integer

x

Yes

No

Conversions_7_diff_8_14_days

Conversions 2 week comparison

Integer

x

Yes

Yes

Conversions_8_14_days

Conversions last 8 - 14 days

Integer

x

Yes

No

Conversions_last_m_this_month_to_yday

Conversions same days last month

Integer

x

Yes

No

Conversions_last_month

Conversions last month

Integer

x

Yes

No

Conversions_last_week

Conversions last week

Integer

x

Yes

No

Conversions_last_y_30_days

Conversions 30 days last year

Integer

x

Yes

No

Conversions_last_y_this_month_to_yday

Conversions same month last year

Integer

x

Yes

No

Conversions_this_month

Conversions this month

Integer

x

Yes

No

Conversions_this_month_month_diff

Conversions this month vs. same days last month

Integer

x

Yes

Yes

Conversions_this_month_to_yday

Conversions this month to yesterday

Integer

x

Yes

No

Conversions_this_month_year_diff

Conversions this month vs. same days last year

Integer

x

Yes

Yes

Conversions_yday

Conversions yesterday

Integer

x

Yes

No

CreateDate

Date Created

Datetime

createDate

Yes

No

Ctr

CTR

Percent

stats.ctr

Yes

Yes

Ctr_30_days

CTR 30 days

Percent

x

Yes

No

Ctr_30_days_year_diff

CTR 30 days vs. same days last year

Percent

x

Yes

Yes

Ctr_7_days

CTR 7 days

Percent

x

Yes

No

Ctr_7_diff_8_14_days

CTR 2 week comparison

Percent

x

Yes

Yes

Ctr_8_14_days

CTR last 8 - 14 days

Percent

x

Yes

No

Ctr_last_m_this_month_to_yday

CTR same days last month

Percent

x

Yes

No

Ctr_last_month

CTR last month

Percent

x

Yes

No

Ctr_last_week

CTR last week

Percent

x

Yes

No

Ctr_last_y_30_days

CTR 30 days last year

Percent

x

Yes

No

Ctr_last_y_this_month_to_yday

CTR same month last year

Percent

x

Yes

No

Ctr_this_month

CTR this month

Percent

x

Yes

No

Ctr_this_month_month_diff

CTR this month vs. same days last month

Percent

x

Yes

Yes

Ctr_this_month_to_yday

CTR this month to yesterday

Percent

x

Yes

No

Ctr_this_month_year_diff

CTR this month vs. same days last year

Percent

x

Yes

Yes

Ctr_yday

CTR yesterday

Percent

x

Yes

No

Day

Day

Date

x

Yes

No

DayOfWeek

Day of Week

Text

x

Yes

No

Deleted

Deleted

Bool

deleted

Yes

Yes

ExhaustedBudget

Missed Impressions - Exhausted Budget

Integer

stats.exhaustedBudget

Yes

Yes

ExhaustedBudgetShare

Impression Share - Exhausted Budget

Integer

stats.exhaustedBudgetShare

Yes

No

Id

Ad Group ID

Integer

id

Yes

Yes

ImpressionShare

Search Impression Share

Percent

stats.ish

Yes

Yes

ImpressionShareContext

Display Impression Share

Percent

stats.ishContext

Yes

Yes

ImpressionShareSum

Impression Share

Percent

stats.ishSum

Yes

Yes

Impressions

Impressions

Integer

stats.impressions

Yes

Yes

Impressions_30_days

Impressions 30 days

Integer

x

Yes

No

Impressions_30_days_year_diff

Impressions 30 days vs. same days last year

Integer

x

Yes

Yes

Impressions_7_days

Impressions 7 days

Integer

x

Yes

No

Impressions_7_diff_8_14_days

Impressions 2 week comparison

Integer

x

Yes

Yes

Impressions_8_14_days

Impressions last 8 - 14 days

Integer

x

Yes

No

Impressions_last_m_this_month_to_yday

Impressions same days last month

Integer

x

Yes

No

Impressions_last_month

Impressions last month

Integer

x

Yes

No

Impressions_last_week

Impressions last week

Integer

x

Yes

No

Impressions_last_y_30_days

Impressions 30 days last year

Integer

x

Yes

No

Impressions_last_y_this_month_to_yday

Impressions same month last year

Integer

x

Yes

No

Impressions_this_month

Impressions this month

Integer

x

Yes

No

Impressions_this_month_month_diff

Impressions this month vs. same days last month

Integer

x

Yes

Yes

Impressions_this_month_to_yday

Impressions this month to yesterday

Integer

x

Yes

No

Impressions_this_month_year_diff

Impressions this month vs. same days last year

Integer

x

Yes

Yes

Impressions_yday

Impressions yesterday

Integer

x

Yes

No

MaxCpc

Max CPC

Integer

maxCpc

Yes

Yes

MaxCpcContext

Max CPC on Display Network

Integer

maxCpcContext

Yes

Yes

MaxCpt

Max CPT

Integer

maxCpt

Yes

Yes

MaxUserDailyImpressions

Max Impressions per Day

Integer

maxUserDailyImpressions

Yes

No

MissImpressions

Missed Impressions

Integer

stats.missImpressions

Yes

Yes

MixedStatus

Ad Group Status

Enum

mixedStatus

No

Yes

Month

Month

Text

x

Yes

No

MonthOfYear

Month Of Year

Text

x

Yes

No

Name

Ad Group Name

Text

name

Yes

Yes

Pno

PNO

Percent

stats.pno

Yes

Yes

Pno_30_days

PNO 30 days

Percent

x

Yes

No

Pno_30_days_year_diff

PNO 30 days vs. same days last year

Percent

x

Yes

Yes

Pno_7_days

PNO 7 days

Percent

x

Yes

No

Pno_7_diff_8_14_days

PNO 2 week comparison

Percent

x

Yes

Yes

Pno_8_14_days

PNO last 8 - 14 days

Percent

x

Yes

No

Pno_last_m_this_month_to_yday

PNO same days last month

Percent

x

Yes

No

Pno_last_month

PNO last month

Percent

x

Yes

No

Pno_last_week

PNO last week

Percent

x

Yes

No

Pno_last_y_30_days

PNO 30 days last year

Percent

x

Yes

No

Pno_last_y_this_month_to_yday

PNO same month last year

Percent

x

Yes

No

Pno_this_month

PNO this month

Percent

x

Yes

No

Pno_this_month_month_diff

PNO this month vs. same days last month

Percent

x

Yes

Yes

Pno_this_month_to_yday

PNO this month to yesterday

Percent

x

Yes

No

Pno_this_month_year_diff

PNO this month vs. same days last year

Percent

x

Yes

Yes

Pno_yday

PNO yesterday

Percent

x

Yes

No

Sparkline_AvgCpc_12_weeks

Average CPC sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgCpc_14_days

Average CPC sparkline 14 days

Text

x

Yes

No

Sparkline_AvgCpc_8_weeks

Average CPC sparkline 8 weeks

Text

x

Yes

No

Sparkline_AvgPos_12_weeks

Average Position sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgPos_14_days

Average Position sparkline 14 days

Text

x

Yes

No

Sparkline_AvgPos_8_weeks

Average Position sparkline 8 weeks

Text

x

Yes

No

Sparkline_ConversionValue_12_weeks

Conversion Value sparkline 12 weeks

Text

x

Yes

No

Sparkline_ConversionValue_14_days

Conversion Value sparkline 14 days

Text

x

Yes

No

Sparkline_ConversionValue_8_weeks

Conversion Value sparkline 8 weeks

Text

x

Yes

No

Sparkline_Conversions_12_weeks

Conversions sparkline 12 weeks

Text

x

Yes

No

Sparkline_Conversions_14_days

Conversions sparkline 14 days

Text

x

Yes

No

Sparkline_Conversions_8_weeks

Conversions sparkline 8 weeks

Text

x

Yes

No

Sparkline_Ctr_12_weeks

CTR sparkline 12 weeks

Text

x

Yes

No

Sparkline_Ctr_14_days

CTR sparkline 14 days

Text

x

Yes

No

Sparkline_Ctr_8_weeks

CTR sparkline 8 weeks

Text

x

Yes

No

Sparkline_Pno_12_weeks

PNO sparkline 12 weeks

Text

x

Yes

No

Sparkline_Pno_14_days

PNO sparkline 14 days

Text

x

Yes

No

Sparkline_Pno_8_weeks

PNO sparkline 8 weeks

Text

x

Yes

No

Sparkline_TotalMoney_12_weeks

Cost sparkline 12 weeks

Text

x

Yes

No

Sparkline_TotalMoney_14_days

Cost sparkline 14 days

Text

x

Yes

No

Sparkline_TotalMoney_8_weeks

Cost sparkline 8 weeks

Text

x

Yes

No

Status

Ad Group Status

Enum

status

Yes

No

StoppedBySchedule

Missed Impressions - Campaign Schedule

Integer

stats.stoppedBySchedule

Yes

Yes

TotalMoney

Cost

Money

stats.totalMoney

Yes

Yes

TotalMoney_30_days

Cost 30 days

Money

x

Yes

No

TotalMoney_30_days_year_diff

Cost 30 days vs. same days last year

Money

x

Yes

Yes

TotalMoney_7_days

Cost 7 days

Money

x

Yes

No

TotalMoney_7_diff_8_14_days

Cost 2 week comparison

Money

x

Yes

Yes

TotalMoney_8_14_days

Cost last 8 - 14 days

Money

x

Yes

No

TotalMoney_last_m_this_month_to_yday

Cost same days last month

Money

x

Yes

No

TotalMoney_last_month

Cost last month

Money

x

Yes

No

TotalMoney_last_week

Cost last week

Money

x

Yes

No

TotalMoney_last_y_30_days

Cost 30 days last year

Money

x

Yes

No

TotalMoney_last_y_this_month_to_yday

Cost same month last year

Money

x

Yes

No

TotalMoney_this_month

Cost this month

Money

x

Yes

No

TotalMoney_this_month_month_diff

Cost this month vs. same days last month

Money

x

Yes

Yes

TotalMoney_this_month_to_yday

Cost this month to yesterday

Money

x

Yes

No

TotalMoney_this_month_year_diff

Cost this month vs. same days last year

Money

x

Yes

Yes

TotalMoney_yday

Cost yesterday

Money

x

Yes

No

TransactionAvgCount

Transaction Avg. Count Per Conversion

Percent

x

Yes

Yes

TransactionAvgPrice

Transaction Avg. Price

Money

x

Yes

Yes

TransactionAvgValue

Transaction Avg. Value

Money

x

Yes

Yes

Transactions

Transactions

Integer

stats.transactions

Yes

Yes

Trend_AvgCpc_12_weeks

Average CPC trend 12 weeks

Percent

x

Yes

No

Trend_AvgCpc_14_days

Average CPC trend 14 days

Percent

x

Yes

No

Trend_AvgCpc_8_weeks

Average CPC trend 8 weeks

Percent

x

Yes

No

Trend_AvgPos_12_weeks

Average Position trend 12 weeks

Percent

x

Yes

No

Trend_AvgPos_14_days

Average Position trend 14 days

Percent

x

Yes

No

Trend_AvgPos_8_weeks

Average Position trend 8 weeks

Percent

x

Yes

No

Trend_ConversionValue_12_weeks

Conversion Value trend 12 weeks

Percent

x

Yes

No

Trend_ConversionValue_14_days

Conversion Value trend 14 days

Percent

x

Yes

No

Trend_ConversionValue_8_weeks

Conversion Value trend 8 weeks

Percent

x

Yes

No

Trend_Conversions_12_weeks

Conversions trend 12 weeks

Percent

x

Yes

No

Trend_Conversions_14_days

Conversions trend 14 days

Percent

x

Yes

No

Trend_Conversions_8_weeks

Conversions trend 8 weeks

Percent

x

Yes

No

Trend_Ctr_12_weeks

CTR trend 12 weeks

Percent

x

Yes

No

Trend_Ctr_14_days

CTR trend 14 days

Percent

x

Yes

No

Trend_Ctr_8_weeks

CTR trend 8 weeks

Percent

x

Yes

No

Trend_Pno_12_weeks

PNO trend 12 weeks

Percent

x

Yes

No

Trend_Pno_14_days

PNO trend 14 days

Percent

x

Yes

No

Trend_Pno_8_weeks

PNO trend 8 weeks

Percent

x

Yes

No

Trend_TotalMoney_12_weeks

Cost trend 12 weeks

Percent

x

Yes

No

Trend_TotalMoney_14_days

Cost trend 14 days

Percent

x

Yes

No

Trend_TotalMoney_8_weeks

Cost trend 8 weeks

Percent

x

Yes

No

UnderForestThreshold

Missed Impressions - Low Relevancy

Integer

stats.underForestThreshold

Yes

Yes

UnderLowerThreshold

Missed Impressions - Low CPC

Integer

stats.underLowerThreshold

Yes

Yes

Week

Week

Text

x

Yes

No

Year

Year

Text

x

Yes

No

keyword

Custom report based on the keywords.readReport operation.

Name

Title

Type

Name in Sklik API

Selectable

Filterable

AvgCpc

Average CPC

Money

stats.avgCpc

Yes

Yes

AvgCpc_30_days

Average CPC 30 days

Money

x

Yes

No

AvgCpc_30_days_year_diff

Average CPC 30 days vs. same days last year

Money

x

Yes

Yes

AvgCpc_7_days

Average CPC 7 days

Money

x

Yes

No

AvgCpc_7_diff_8_14_days

Average CPC 2 week comparison

Money

x

Yes

Yes

AvgCpc_8_14_days

Average CPC last 8 - 14 days

Money

x

Yes

No

AvgCpc_last_m_this_month_to_yday

Average CPC same days last month

Money

x

Yes

No

AvgCpc_last_month

Average CPC last month

Money

x

Yes

No

AvgCpc_last_week

Average CPC last week

Money

x

Yes

No

AvgCpc_last_y_30_days

Average CPC 30 days last year

Money

x

Yes

No

AvgCpc_last_y_this_month_to_yday

Average CPC same month last year

Money

x

Yes

No

AvgCpc_this_month

Average CPC this month

Money

x

Yes

No

AvgCpc_this_month_month_diff

Average CPC this month vs. same days last month

Money

x

Yes

Yes

AvgCpc_this_month_to_yday

Average CPC this month to yesterday

Money

x

Yes

No

AvgCpc_this_month_year_diff

Average CPC this month vs. same days last year

Money

x

Yes

Yes

AvgCpc_yday

Average CPC yesterday

Money

x

Yes

No

AvgPos

Average Position

Double

stats.avgPos

Yes

Yes

CampaignContext

Campaign Is Display

Bool

campaign.context

Yes

No

CampaignCreateDate

Campaign Date Created

Datetime

campaign.createDate

Yes

No

CampaignDeleted

Campaign Deleted

Bool

campaign.deleted

Yes

Yes

CampaignDeviceDesktop

Campaign Targets Desktops

Bool

campaign.deviceDesktop

Yes

No

CampaignDeviceMobile

Campaign Targets Mobiles

Bool

campaign.deviceMobil

Yes

No

CampaignDeviceOther

Campaign Targets Other Devices

Bool

campaign.deviceOther

Yes

No

CampaignDeviceTablet

Campaign Targets Tablets

Bool

campaign.deviceTablet

Yes

No

CampaignEndDate

Campaign End Date

Datetime

campaign.endDate

Yes

No

CampaignFulltext

Campaign Is Search

Bool

campaign.fulltext

Yes

No

CampaignId

Campaign ID

Integer

campaign.id

Yes

Yes

CampaignMixedStatus

Campaign Status

Enum

campaign.mixedStatus

No

Yes

CampaignName

Campaign Name

Text

campaign.name

Yes

Yes

CampaignPaymentMethod

Campaign Payment Method

Text

campaign.paymentMethod

Yes

No

CampaignStartDate

Campaign Start Date

Datetime

campaign.startDate

Yes

No

Clicks

Clicks

Integer

stats.clicks

Yes

Yes

Clicks_30_days

Clicks 30 days

Integer

x

Yes

No

Clicks_30_days_year_diff

Clicks 30 days vs. same days last year

Integer

x

Yes

Yes

Clicks_7_days

Clicks 7 days

Integer

x

Yes

No

Clicks_7_diff_8_14_days

Clicks 2 week comparison

Integer

x

Yes

Yes

Clicks_8_14_days

Clicks last 8 - 14 days

Integer

x

Yes

No

Clicks_last_m_this_month_to_yday

Clicks same days last month

Integer

x

Yes

No

Clicks_last_month

Clicks last month

Integer

x

Yes

No

Clicks_last_week

Clicks last week

Integer

x

Yes

No

Clicks_last_y_30_days

Clicks 30 days last year

Integer

x

Yes

No

Clicks_last_y_this_month_to_yday

Clicks same month last year

Integer

x

Yes

No

Clicks_this_month

Clicks this month

Integer

x

Yes

No

Clicks_this_month_month_diff

Clicks this month vs. same days last month

Integer

x

Yes

Yes

Clicks_this_month_to_yday

Clicks this month to yesterday

Integer

x

Yes

No

Clicks_this_month_year_diff

Clicks this month vs. same days last year

Integer

x

Yes

Yes

Clicks_yday

Clicks yesterday

Integer

x

Yes

No

ConversionAvgPrice

Conversion Avg. Price

Money

x

Yes

Yes

ConversionAvgValue

Conversion Avg. Value

Money

x

Yes

Yes

ConversionRatio

Conversion Ratio

Percent

x

Yes

Yes

ConversionRatio_30_days

Conversion Ratio 30 days

Percent

x

Yes

Yes

ConversionRatio_30_days_year_diff

Conversion Ratio 30 days vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_7_days

Conversion Ratio 7 days

Percent

x

Yes

Yes

ConversionRatio_7_diff_8_14_days

Conversion Ratio 2 week comparison

Percent

x

Yes

Yes

ConversionRatio_8_14_days

Conversion Ratio last 8 - 14 days

Percent

x

Yes

Yes

ConversionRatio_last_m_this_month_to_yday

Conversion Ratio same days last month

Percent

x

Yes

Yes

ConversionRatio_last_month

Conversion Ratio last month

Percent

x

Yes

Yes

ConversionRatio_last_week

Conversion Ratio last week

Percent

x

Yes

Yes

ConversionRatio_last_y_30_days

Conversion Ratio 30 days last year

Percent

x

Yes

Yes

ConversionRatio_last_y_this_month_to_yday

Conversion Ratio same month last year

Percent

x

Yes

Yes

ConversionRatio_this_month

Conversion Ratio this month

Percent

x

Yes

Yes

ConversionRatio_this_month_month_diff

Conversion Ratio this month vs. same days last month

Percent

x

Yes

Yes

ConversionRatio_this_month_to_yday

Conversion Ratio this month to yesterday

Percent

x

Yes

Yes

ConversionRatio_this_month_year_diff

Conversion Ratio this month vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_yday

Conversion Ratio yesterday

Percent

x

Yes

Yes

ConversionValue

Conversion Value

Money

stats.conversionValue

Yes

Yes

ConversionValue_30_days

Conversion Value 30 days

Money

x

Yes

No

ConversionValue_30_days_year_diff

Conversion Value 30 days vs. same days last year

Money

x

Yes

Yes

ConversionValue_7_days

Conversion Value 7 days

Money

x

Yes

No

ConversionValue_7_diff_8_14_days

Conversion Value 2 week comparison

Money

x

Yes

Yes

ConversionValue_8_14_days

Conversion Value last 8 - 14 days

Money

x

Yes

No

ConversionValue_last_m_this_month_to_yday

Conversion Value same days last month

Money

x

Yes

No

ConversionValue_last_month

Conversion Value last month

Money

x

Yes

No

ConversionValue_last_week

Conversion Value last week

Money

x

Yes

No

ConversionValue_last_y_30_days

Conversion Value 30 days last year

Money

x

Yes

No

ConversionValue_last_y_this_month_to_yday

Conversion Value same month last year

Money

x

Yes

No

ConversionValue_this_month

Conversion Value this month

Money

x

Yes

No

ConversionValue_this_month_month_diff

Conversion Value this month vs. same days last month

Money

x

Yes

Yes

ConversionValue_this_month_to_yday

Conversion Value this month to yesterday

Money

x

Yes

No

ConversionValue_this_month_year_diff

Conversion Value this month vs. same days last year

Money

x

Yes

Yes

ConversionValue_yday

Conversion Value yesterday

Money

x

Yes

No

Conversions

Conversions

Integer

stats.conversions

Yes

Yes

Conversions_30_days

Conversions 30 days

Integer

x

Yes

No

Conversions_30_days_year_diff

Conversions 30 days vs. same days last year

Integer

x

Yes

Yes

Conversions_7_days

Conversions 7 days

Integer

x

Yes

No

Conversions_7_diff_8_14_days

Conversions 2 week comparison

Integer

x

Yes

Yes

Conversions_8_14_days

Conversions last 8 - 14 days

Integer

x

Yes

No

Conversions_last_m_this_month_to_yday

Conversions same days last month

Integer

x

Yes

No

Conversions_last_month

Conversions last month

Integer

x

Yes

No

Conversions_last_week

Conversions last week

Integer

x

Yes

No

Conversions_last_y_30_days

Conversions 30 days last year

Integer

x

Yes

No

Conversions_last_y_this_month_to_yday

Conversions same month last year

Integer

x

Yes

No

Conversions_this_month

Conversions this month

Integer

x

Yes

No

Conversions_this_month_month_diff

Conversions this month vs. same days last month

Integer

x

Yes

Yes

Conversions_this_month_to_yday

Conversions this month to yesterday

Integer

x

Yes

No

Conversions_this_month_year_diff

Conversions this month vs. same days last year

Integer

x

Yes

Yes

Conversions_yday

Conversions yesterday

Integer

x

Yes

No

CreateDate

Date Created

Datetime

createDate

Yes

No

Ctr

CTR

Percent

stats.ctr

Yes

Yes

Ctr_30_days

CTR 30 days

Percent

x

Yes

No

Ctr_30_days_year_diff

CTR 30 days vs. same days last year

Percent

x

Yes

Yes

Ctr_7_days

CTR 7 days

Percent

x

Yes

No

Ctr_7_diff_8_14_days

CTR 2 week comparison

Percent

x

Yes

Yes

Ctr_8_14_days

CTR last 8 - 14 days

Percent

x

Yes

No

Ctr_last_m_this_month_to_yday

CTR same days last month

Percent

x

Yes

No

Ctr_last_month

CTR last month

Percent

x

Yes

No

Ctr_last_week

CTR last week

Percent

x

Yes

No

Ctr_last_y_30_days

CTR 30 days last year

Percent

x

Yes

No

Ctr_last_y_this_month_to_yday

CTR same month last year

Percent

x

Yes

No

Ctr_this_month

CTR this month

Percent

x

Yes

No

Ctr_this_month_month_diff

CTR this month vs. same days last month

Percent

x

Yes

Yes

Ctr_this_month_to_yday

CTR this month to yesterday

Percent

x

Yes

No

Ctr_this_month_year_diff

CTR this month vs. same days last year

Percent

x

Yes

Yes

Ctr_yday

CTR yesterday

Percent

x

Yes

No

Day

Day

Date

x

Yes

No

DayOfWeek

Day of Week

Text

x

Yes

No

Deleted

Deleted

Bool

deleted

Yes

Yes

Disabled

Disabled

Bool

disabled

Yes

No

ExhaustedBudget

Missed Impressions - Exhausted Budget

Integer

stats.exhaustedBudget

Yes

Yes

ExhaustedBudgetShare

Impression Share - Exhausted Budget

Integer

stats.exhaustedBudgetShare

Yes

No

GroupCreateDate

Group Date Created

Datetime

group.createDate

Yes

No

GroupDeleted

Group Deleted

Bool

group.deleted

Yes

Yes

GroupId

Group ID

Integer

group.id

Yes

Yes

GroupMaxCpc

Group Max CPC

Integer

group.maxCpc

Yes

Yes

GroupMaxCpcContext

Group Max CPC on Display Network

Integer

group.maxCpcContext

Yes

Yes

GroupMaxCpt

Group Max CPT

Integer

group.maxCpt

Yes

Yes

GroupMixedStatus

Group Status

Enum

group.mixedStatus

No

Yes

GroupName

Group Name

Text

group.name

Yes

Yes

Id

Keyword ID

Integer

id

Yes

Yes

ImpressionShare

Search Impression Share

Percent

stats.ish

Yes

Yes

ImpressionShareContext

Display Impression Share

Percent

stats.ishContext

Yes

Yes

ImpressionShareSum

Impression Share

Percent

stats.ishSum

Yes

Yes

Impressions

Impressions

Integer

stats.impressions

Yes

Yes

Impressions_30_days

Impressions 30 days

Integer

x

Yes

No

Impressions_30_days_year_diff

Impressions 30 days vs. same days last year

Integer

x

Yes

Yes

Impressions_7_days

Impressions 7 days

Integer

x

Yes

No

Impressions_7_diff_8_14_days

Impressions 2 week comparison

Integer

x

Yes

Yes

Impressions_8_14_days

Impressions last 8 - 14 days

Integer

x

Yes

No

Impressions_last_m_this_month_to_yday

Impressions same days last month

Integer

x

Yes

No

Impressions_last_month

Impressions last month

Integer

x

Yes

No

Impressions_last_week

Impressions last week

Integer

x

Yes

No

Impressions_last_y_30_days

Impressions 30 days last year

Integer

x

Yes

No

Impressions_last_y_this_month_to_yday

Impressions same month last year

Integer

x

Yes

No

Impressions_this_month

Impressions this month

Integer

x

Yes

No

Impressions_this_month_month_diff

Impressions this month vs. same days last month

Integer

x

Yes

Yes

Impressions_this_month_to_yday

Impressions this month to yesterday

Integer

x

Yes

No

Impressions_this_month_year_diff

Impressions this month vs. same days last year

Integer

x

Yes

Yes

Impressions_yday

Impressions yesterday

Integer

x

Yes

No

MatchType

Match Type

Enum

matchType

Yes

Yes

MaxCpc

Max CPC

Integer

maxCpc

No

Yes

MissImpressions

Missed Impressions

Integer

stats.missImpressions

Yes

Yes

MixedStatus

Keyword Status

Enum

mixedStatus

No

Yes

Month

Month

Text

x

Yes

No

MonthOfYear

Month Of Year

Text

x

Yes

No

Name

Keyword

Text

name

Yes

Yes

Pno

PNO

Percent

stats.pno

Yes

Yes

Pno_30_days

PNO 30 days

Percent

x

Yes

No

Pno_30_days_year_diff

PNO 30 days vs. same days last year

Percent

x

Yes

Yes

Pno_7_days

PNO 7 days

Percent

x

Yes

No

Pno_7_diff_8_14_days

PNO 2 week comparison

Percent

x

Yes

Yes

Pno_8_14_days

PNO last 8 - 14 days

Percent

x

Yes

No

Pno_last_m_this_month_to_yday

PNO same days last month

Percent

x

Yes

No

Pno_last_month

PNO last month

Percent

x

Yes

No

Pno_last_week

PNO last week

Percent

x

Yes

No

Pno_last_y_30_days

PNO 30 days last year

Percent

x

Yes

No

Pno_last_y_this_month_to_yday

PNO same month last year

Percent

x

Yes

No

Pno_this_month

PNO this month

Percent

x

Yes

No

Pno_this_month_month_diff

PNO this month vs. same days last month

Percent

x

Yes

Yes

Pno_this_month_to_yday

PNO this month to yesterday

Percent

x

Yes

No

Pno_this_month_year_diff

PNO this month vs. same days last year

Percent

x

Yes

Yes

Pno_yday

PNO yesterday

Percent

x

Yes

No

Sparkline_AvgCpc_12_weeks

Average CPC sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgCpc_14_days

Average CPC sparkline 14 days

Text

x

Yes

No

Sparkline_AvgCpc_8_weeks

Average CPC sparkline 8 weeks

Text

x

Yes

No

Sparkline_AvgPos_12_weeks

Average Position sparkline 12 weeks

Text

x

Yes

No

Sparkline_AvgPos_14_days

Average Position sparkline 14 days

Text

x

Yes

No

Sparkline_AvgPos_8_weeks

Average Position sparkline 8 weeks

Text

x

Yes

No

Sparkline_ConversionValue_12_weeks

Conversion Value sparkline 12 weeks

Text

x

Yes

No

Sparkline_ConversionValue_14_days

Conversion Value sparkline 14 days

Text

x

Yes

No

Sparkline_ConversionValue_8_weeks

Conversion Value sparkline 8 weeks

Text

x

Yes

No

Sparkline_Conversions_12_weeks

Conversions sparkline 12 weeks

Text

x

Yes

No

Sparkline_Conversions_14_days

Conversions sparkline 14 days

Text

x

Yes

No

Sparkline_Conversions_8_weeks

Conversions sparkline 8 weeks

Text

x

Yes

No

Sparkline_Ctr_12_weeks

CTR sparkline 12 weeks

Text

x

Yes

No

Sparkline_Ctr_14_days

CTR sparkline 14 days

Text

x

Yes

No

Sparkline_Ctr_8_weeks

CTR sparkline 8 weeks

Text

x

Yes

No

Sparkline_Pno_12_weeks

PNO sparkline 12 weeks

Text

x

Yes

No

Sparkline_Pno_14_days

PNO sparkline 14 days

Text

x

Yes

No

Sparkline_Pno_8_weeks

PNO sparkline 8 weeks

Text

x

Yes

No

Sparkline_TotalMoney_12_weeks

Cost sparkline 12 weeks

Text

x

Yes

No

Sparkline_TotalMoney_14_days

Cost sparkline 14 days

Text

x

Yes

No

Sparkline_TotalMoney_8_weeks

Cost sparkline 8 weeks

Text

x

Yes

No

Status

Keyword Status

Enum

status

Yes

No

StoppedBySchedule

Missed Impressions - Campaign Schedule

Integer

stats.stoppedBySchedule

Yes

Yes

TotalMoney

Cost

Money

stats.totalMoney

Yes

Yes

TotalMoney_30_days

Cost 30 days

Money

x

Yes

No

TotalMoney_30_days_year_diff

Cost 30 days vs. same days last year

Money

x

Yes

Yes

TotalMoney_7_days

Cost 7 days

Money

x

Yes

No

TotalMoney_7_diff_8_14_days

Cost 2 week comparison

Money

x

Yes

Yes

TotalMoney_8_14_days

Cost last 8 - 14 days

Money

x

Yes

No

TotalMoney_last_m_this_month_to_yday

Cost same days last month

Money

x

Yes

No

TotalMoney_last_month

Cost last month

Money

x

Yes

No

TotalMoney_last_week

Cost last week

Money

x

Yes

No

TotalMoney_last_y_30_days

Cost 30 days last year

Money

x

Yes

No

TotalMoney_last_y_this_month_to_yday

Cost same month last year

Money

x

Yes

No

TotalMoney_this_month

Cost this month

Money

x

Yes

No

TotalMoney_this_month_month_diff

Cost this month vs. same days last month

Money

x

Yes

Yes

TotalMoney_this_month_to_yday

Cost this month to yesterday

Money

x

Yes

No

TotalMoney_this_month_year_diff

Cost this month vs. same days last year

Money

x

Yes

Yes

TotalMoney_yday

Cost yesterday

Money

x

Yes

No

TransactionAvgCount

Transaction Avg. Count Per Conversion

Percent

x

Yes

Yes

TransactionAvgPrice

Transaction Avg. Price

Money

x

Yes

Yes

TransactionAvgValue

Transaction Avg. Value

Money

x

Yes

Yes

Transactions

Transactions

Integer

stats.transactions

Yes

Yes

Trend_AvgCpc_12_weeks

Average CPC trend 12 weeks

Percent

x

Yes

No

Trend_AvgCpc_14_days

Average CPC trend 14 days

Percent

x

Yes

No

Trend_AvgCpc_8_weeks

Average CPC trend 8 weeks

Percent

x

Yes

No

Trend_AvgPos_12_weeks

Average Position trend 12 weeks

Percent

x

Yes

No

Trend_AvgPos_14_days

Average Position trend 14 days

Percent

x

Yes

No

Trend_AvgPos_8_weeks

Average Position trend 8 weeks

Percent

x

Yes

No

Trend_ConversionValue_12_weeks

Conversion Value trend 12 weeks

Percent

x

Yes

No

Trend_ConversionValue_14_days

Conversion Value trend 14 days

Percent

x

Yes

No

Trend_ConversionValue_8_weeks

Conversion Value trend 8 weeks

Percent

x

Yes

No

Trend_Conversions_12_weeks

Conversions trend 12 weeks

Percent

x

Yes

No

Trend_Conversions_14_days

Conversions trend 14 days

Percent

x

Yes

No

Trend_Conversions_8_weeks

Conversions trend 8 weeks

Percent

x

Yes

No

Trend_Ctr_12_weeks

CTR trend 12 weeks

Percent

x

Yes

No

Trend_Ctr_14_days

CTR trend 14 days

Percent

x

Yes

No

Trend_Ctr_8_weeks

CTR trend 8 weeks

Percent

x

Yes

No

Trend_Pno_12_weeks

PNO trend 12 weeks

Percent

x

Yes

No

Trend_Pno_14_days

PNO trend 14 days

Percent

x

Yes

No

Trend_Pno_8_weeks

PNO trend 8 weeks

Percent

x

Yes

No

Trend_TotalMoney_12_weeks

Cost trend 12 weeks

Percent

x

Yes

No

Trend_TotalMoney_14_days

Cost trend 14 days

Percent

x

Yes

No

Trend_TotalMoney_8_weeks

Cost trend 8 weeks

Percent

x

Yes

No

UnderForestThreshold

Missed Impressions - Low Relevancy

Integer

stats.underForestThreshold

Yes

Yes

UnderLowerThreshold

Missed Impressions - Low CPC

Integer

stats.underLowerThreshold

Yes

Yes

Url

URL

Text

url

Yes

Yes

Week

Week

Text

x

Yes

No

Year

Year

Text

x

Yes

No

query

Custom report based on the queries.readReport operation.

Name

Title

Type

Name in Sklik API

Selectable

Filterable

AvgCpc

Average CPC

Money

stats.avgCpc

Yes

Yes

AvgCpc_30_days

Average CPC 30 days

Money

x

Yes

No

AvgCpc_30_days_year_diff

Average CPC 30 days vs. same days last year

Money

x

Yes

Yes

AvgCpc_7_days

Average CPC 7 days

Money

x

Yes

No

AvgCpc_7_diff_8_14_days

Average CPC 2 week comparison

Money

x

Yes

Yes

AvgCpc_8_14_days

Average CPC last 8 - 14 days

Money

x

Yes

No

AvgCpc_last_m_this_month_to_yday

Average CPC same days last month

Money

x

Yes

No

AvgCpc_last_month

Average CPC last month

Money

x

Yes

No

AvgCpc_last_week

Average CPC last week

Money

x

Yes

No

AvgCpc_last_y_30_days

Average CPC 30 days last year

Money

x

Yes

No

AvgCpc_last_y_this_month_to_yday

Average CPC same month last year

Money

x

Yes

No

AvgCpc_this_month

Average CPC this month

Money

x

Yes

No

AvgCpc_this_month_month_diff

Average CPC this month vs. same days last month

Money

x

Yes

Yes

AvgCpc_this_month_to_yday

Average CPC this month to yesterday

Money

x

Yes

No

AvgCpc_this_month_year_diff

Average CPC this month vs. same days last year

Money

x

Yes

Yes

AvgCpc_yday

Average CPC yesterday

Money

x

Yes

No

AvgPos

Average Position

Double

stats.avgPos

Yes

Yes

CampaignContext

Campaign Is Display

Bool

campaign.context

Yes

No

CampaignCreateDate

Campaign Date Created

Datetime

campaign.createDate

Yes

No

CampaignDeleted

Campaign Deleted

Bool

campaign.deleted

Yes

Yes

CampaignDeviceDesktop

Campaign Targets Desktops

Bool

campaign.deviceDesktop

Yes

No

CampaignDeviceMobile

Campaign Targets Mobiles

Bool

campaign.deviceMobil

Yes

No

CampaignDeviceOther

Campaign Targets Other Devices

Bool

campaign.deviceOther

Yes

No

CampaignDeviceTablet

Campaign Targets Tablets

Bool

campaign.deviceTablet

Yes

No

CampaignEndDate

Campaign End Date

Datetime

campaign.endDate

Yes

No

CampaignFulltext

Campaign Is Search

Bool

campaign.fulltext

Yes

No

CampaignId

Campaign ID

Integer

campaign.id

Yes

Yes

CampaignMixedStatus

Campaign Status

Enum

campaign.mixedStatus

No

Yes

CampaignName

Campaign Name

Text

campaign.name

Yes

Yes

CampaignPaymentMethod

Campaign Payment Method

Text

campaign.paymentMethod

Yes

No

CampaignStartDate

Campaign Start Date

Datetime

campaign.startDate

Yes

No

Clicks

Clicks

Integer

stats.clicks

Yes

Yes

Clicks_30_days

Clicks 30 days

Integer

x

Yes

No

Clicks_30_days_year_diff

Clicks 30 days vs. same days last year

Integer

x

Yes

Yes

Clicks_7_days

Clicks 7 days

Integer

x

Yes

No

Clicks_7_diff_8_14_days

Clicks 2 week comparison

Integer

x

Yes

Yes

Clicks_8_14_days

Clicks last 8 - 14 days

Integer

x

Yes

No

Clicks_last_m_this_month_to_yday

Clicks same days last month

Integer

x

Yes

No

Clicks_last_month

Clicks last month

Integer

x

Yes

No

Clicks_last_week

Clicks last week

Integer

x

Yes

No

Clicks_last_y_30_days

Clicks 30 days last year

Integer

x

Yes

No

Clicks_last_y_this_month_to_yday

Clicks same month last year

Integer

x

Yes

No

Clicks_this_month

Clicks this month

Integer

x

Yes

No

Clicks_this_month_month_diff

Clicks this month vs. same days last month

Integer

x

Yes

Yes

Clicks_this_month_to_yday

Clicks this month to yesterday

Integer

x

Yes

No

Clicks_this_month_year_diff

Clicks this month vs. same days last year

Integer

x

Yes

Yes

Clicks_yday

Clicks yesterday

Integer

x

Yes

No

ConversionAvgPrice

Conversion Avg. Price

Money

x

Yes

Yes

ConversionAvgValue

Conversion Avg. Value

Money

x

Yes

Yes

ConversionRatio

Conversion Ratio

Percent

x

Yes

Yes

ConversionRatio_30_days

Conversion Ratio 30 days

Percent

x

Yes

Yes

ConversionRatio_30_days_year_diff

Conversion Ratio 30 days vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_7_days

Conversion Ratio 7 days

Percent

x

Yes

Yes

ConversionRatio_7_diff_8_14_days

Conversion Ratio 2 week comparison

Percent

x

Yes

Yes

ConversionRatio_8_14_days

Conversion Ratio last 8 - 14 days

Percent

x

Yes

Yes

ConversionRatio_last_m_this_month_to_yday

Conversion Ratio same days last month

Percent

x

Yes

Yes

ConversionRatio_last_month

Conversion Ratio last month

Percent

x

Yes

Yes

ConversionRatio_last_week

Conversion Ratio last week

Percent

x

Yes

Yes

ConversionRatio_last_y_30_days

Conversion Ratio 30 days last year

Percent

x

Yes

Yes

ConversionRatio_last_y_this_month_to_yday

Conversion Ratio same month last year

Percent

x

Yes

Yes

ConversionRatio_this_month

Conversion Ratio this month

Percent

x

Yes

Yes

ConversionRatio_this_month_month_diff

Conversion Ratio this month vs. same days last month

Percent

x

Yes

Yes

ConversionRatio_this_month_to_yday

Conversion Ratio this month to yesterday

Percent

x

Yes

Yes

ConversionRatio_this_month_year_diff

Conversion Ratio this month vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_yday

Conversion Ratio yesterday

Percent

x

Yes

Yes

ConversionValue

Conversion Value

Money

stats.conversionValue

Yes

Yes

ConversionValue_30_days

Conversion Value 30 days

Money

x

Yes

No

ConversionValue_30_days_year_diff

Conversion Value 30 days vs. same days last year

Money

x

Yes

Yes

ConversionValue_7_days

Conversion Value 7 days

Money

x

Yes

No

ConversionValue_7_diff_8_14_days

Conversion Value 2 week comparison

Money

x

Yes

Yes

ConversionValue_8_14_days

Conversion Value last 8 - 14 days

Money

x

Yes

No

ConversionValue_last_m_this_month_to_yday

Conversion Value same days last month

Money

x

Yes

No

ConversionValue_last_month

Conversion Value last month

Money

x

Yes

No

ConversionValue_last_week

Conversion Value last week

Money

x

Yes

No

ConversionValue_last_y_30_days

Conversion Value 30 days last year

Money

x

Yes

No

ConversionValue_last_y_this_month_to_yday

Conversion Value same month last year

Money

x

Yes

No

ConversionValue_this_month

Conversion Value this month

Money

x

Yes

No

ConversionValue_this_month_month_diff

Conversion Value this month vs. same days last month

Money

x

Yes

Yes

ConversionValue_this_month_to_yday

Conversion Value this month to yesterday

Money

x

Yes

No

ConversionValue_this_month_year_diff

Conversion Value this month vs. same days last year

Money

x

Yes

Yes

ConversionValue_yday

Conversion Value yesterday

Money

x

Yes

No

Conversions

Conversions

Integer

stats.conversions

Yes

Yes

Conversions_30_days

Conversions 30 days

Integer

x

Yes

No

Conversions_30_days_year_diff

Conversions 30 days vs. same days last year

Integer

x

Yes

Yes

Conversions_7_days

Conversions 7 days

Integer

x

Yes

No

Conversions_7_diff_8_14_days

Conversions 2 week comparison

Integer

x

Yes

Yes

Conversions_8_14_days

Conversions last 8 - 14 days

Integer

x

Yes

No

Conversions_last_m_this_month_to_yday

Conversions same days last month

Integer

x

Yes

No

Conversions_last_month

Conversions last month

Integer

x

Yes

No

Conversions_last_week

Conversions last week

Integer

x

Yes

No

Conversions_last_y_30_days

Conversions 30 days last year

Integer

x

Yes

No

Conversions_last_y_this_month_to_yday

Conversions same month last year

Integer

x

Yes

No

Conversions_this_month

Conversions this month

Integer

x

Yes

No

Conversions_this_month_month_diff

Conversions this month vs. same days last month

Integer

x

Yes

Yes

Conversions_this_month_to_yday

Conversions this month to yesterday

Integer

x

Yes

No

Conversions_this_month_year_diff

Conversions this month vs. same days last year

Integer

x

Yes

Yes

Conversions_yday

Conversions yesterday

Integer

x

Yes

No

Ctr

CTR

Percent

x

Yes

Yes

Ctr_30_days

CTR 30 days

Percent

x

Yes

Yes

Ctr_30_days_year_diff

CTR 30 days vs. same days last year

Percent

x

Yes

Yes

Ctr_7_days

CTR 7 days

Percent

x

Yes

Yes

Ctr_7_diff_8_14_days

CTR 2 week comparison

Percent

x

Yes

Yes

Ctr_8_14_days

CTR last 8 - 14 days

Percent

x

Yes

Yes

Ctr_last_m_this_month_to_yday

CTR same days last month

Percent

x

Yes

Yes

Ctr_last_month

CTR last month

Percent

x

Yes

Yes

Ctr_last_week

CTR last week

Percent

x

Yes

Yes

Ctr_last_y_30_days

CTR 30 days last year

Percent

x

Yes

Yes

Ctr_last_y_this_month_to_yday

CTR same month last year

Percent

x

Yes

Yes

Ctr_this_month

CTR this month

Percent

x

Yes

Yes

Ctr_this_month_month_diff

CTR this month vs. same days last month

Percent

x

Yes

Yes

Ctr_this_month_to_yday

CTR this month to yesterday

Percent

x

Yes

Yes

Ctr_this_month_year_diff

CTR this month vs. same days last year

Percent

x

Yes

Yes

Ctr_yday

CTR yesterday

Percent

x

Yes

Yes

Day

Day

Date

x

Yes

No

DayOfWeek

Day of Week

Text

x

Yes

No

GroupCreateDate

Group Date Created

Datetime

group.createDate

Yes

No

GroupDeleted

Group Deleted

Bool

group.deleted

Yes

Yes

GroupId

Group ID

Integer

group.id

Yes

Yes

GroupMaxCpc

Group Max CPC

Integer

group.maxCpc

Yes

Yes

GroupMaxCpcContext

Group Max CPC on Display Network

Integer

group.maxCpcContext

Yes

Yes

GroupMaxCpt

Group Max CPT

Integer

group.maxCpt

Yes

Yes

GroupMixedStatus

Group Status

Enum

group.mixedStatus

No

Yes

GroupName

Group Name

Text

group.name

Yes

Yes

Impressions

Impressions

Integer

stats.impressions

Yes

Yes

Impressions_30_days

Impressions 30 days

Integer

x

Yes

No

Impressions_30_days_year_diff

Impressions 30 days vs. same days last year

Integer

x

Yes

Yes

Impressions_7_days

Impressions 7 days

Integer

x

Yes

No

Impressions_7_diff_8_14_days

Impressions 2 week comparison

Integer

x

Yes

Yes

Impressions_8_14_days

Impressions last 8 - 14 days

Integer

x

Yes

No

Impressions_last_m_this_month_to_yday

Impressions same days last month

Integer

x

Yes

No

Impressions_last_month

Impressions last month

Integer

x

Yes

No

Impressions_last_week

Impressions last week

Integer

x

Yes

No

Impressions_last_y_30_days

Impressions 30 days last year

Integer

x

Yes

No

Impressions_last_y_this_month_to_yday

Impressions same month last year

Integer

x

Yes

No

Impressions_this_month

Impressions this month

Integer

x

Yes

No

Impressions_this_month_month_diff

Impressions this month vs. same days last month

Integer

x

Yes

Yes

Impressions_this_month_to_yday

Impressions this month to yesterday

Integer

x

Yes

No

Impressions_this_month_year_diff

Impressions this month vs. same days last year

Integer

x

Yes

Yes

Impressions_yday

Impressions yesterday

Integer

x

Yes

No

KeywordCreateDate

Keyword Date Created

Datetime

keyword.createDate

Yes

No

KeywordDeleted

Keyword Deleted

Bool

keyword.deleted

Yes

No

KeywordDisabled

Keyword Disabled

Bool

keyword.disabled

Yes

No

KeywordId

Keyword ID

Integer

keyword.id

Yes

Yes

KeywordMatchType

Keyword Match Type

Enum

keyword.matchType

Yes

No

KeywordMaxCpc

Keyword Max CPC

Integer

keyword.maxCpc

Yes

No

KeywordName

Keyword Name

Text

keyword.name

Yes

No

KeywordStatus

Keyword Status

Enum

keyword.status

Yes

No

KeywordUrl

Keyword URL

Text

keyword.url

Yes

No

Month

Month

Text

x

Yes

No

MonthOfYear

Month Of Year

Text

x

Yes

No

Pno

PNO

Percent

x

Yes

Yes

Pno_30_days

PNO 30 days

Percent

x

Yes

Yes

Pno_30_days_year_diff

PNO 30 days vs. same days last year

Percent

x

Yes

Yes

Pno_7_days

PNO 7 days

Percent

x

Yes

Yes

Pno_7_diff_8_14_days

PNO 2 week comparison

Percent

x

Yes

Yes

Pno_8_14_days

PNO last 8 - 14 days

Percent

x

Yes

Yes

Pno_last_m_this_month_to_yday

PNO same days last month

Percent

x

Yes

Yes

Pno_last_month

PNO last month

Percent

x

Yes

Yes

Pno_last_week

PNO last week

Percent

x

Yes

Yes

Pno_last_y_30_days

PNO 30 days last year

Percent

x

Yes

Yes

Pno_last_y_this_month_to_yday

PNO same month last year

Percent

x

Yes

Yes

Pno_this_month

PNO this month

Percent

x

Yes

Yes

Pno_this_month_month_diff

PNO this month vs. same days last month

Percent

x

Yes

Yes

Pno_this_month_to_yday

PNO this month to yesterday

Percent

x

Yes

Yes

Pno_this_month_year_diff

PNO this month vs. same days last year

Percent

x

Yes

Yes

Pno_yday

PNO yesterday

Percent

x

Yes

Yes

Query

Search Term

Text

query

Yes

No

Roas

ROAS

Percent

x

Yes

Yes

TotalMoney

Cost

Money

stats.totalMoney

Yes

Yes

TotalMoney_30_days

Cost 30 days

Money

x

Yes

No

TotalMoney_30_days_year_diff

Cost 30 days vs. same days last year

Money

x

Yes

Yes

TotalMoney_7_days

Cost 7 days

Money

x

Yes

No

TotalMoney_7_diff_8_14_days

Cost 2 week comparison

Money

x

Yes

Yes

TotalMoney_8_14_days

Cost last 8 - 14 days

Money

x

Yes

No

TotalMoney_last_m_this_month_to_yday

Cost same days last month

Money

x

Yes

No

TotalMoney_last_month

Cost last month

Money

x

Yes

No

TotalMoney_last_week

Cost last week

Money

x

Yes

No

TotalMoney_last_y_30_days

Cost 30 days last year

Money

x

Yes

No

TotalMoney_last_y_this_month_to_yday

Cost same month last year

Money

x

Yes

No

TotalMoney_this_month

Cost this month

Money

x

Yes

No

TotalMoney_this_month_month_diff

Cost this month vs. same days last month

Money

x

Yes

Yes

TotalMoney_this_month_to_yday

Cost this month to yesterday

Money

x

Yes

No

TotalMoney_this_month_year_diff

Cost this month vs. same days last year

Money

x

Yes

Yes

TotalMoney_yday

Cost yesterday

Money

x

Yes

No

TransactionAvgCount

Transaction Avg. Count Per Conversion

Percent

x

Yes

Yes

TransactionAvgPrice

Transaction Avg. Price

Money

x

Yes

Yes

TransactionAvgValue

Transaction Avg. Value

Money

x

Yes

Yes

Transactions

Transactions

Integer

stats.transactions

Yes

Yes

Week

Week

Text

x

Yes

No

Year

Year

Text

x

Yes

No

productSet

Custom report based on the productSets.readReport operation.

Name

Title

Type

Name in Sklik API

Selectable

Filterable

AvgCpc

Average CPC

Money

stats.avgCpc

Yes

Yes

AvgCpc_30_days

Average CPC 30 days

Money

x

Yes

No

AvgCpc_30_days_year_diff

Average CPC 30 days vs. same days last year

Money

x

Yes

Yes

AvgCpc_7_days

Average CPC 7 days

Money

x

Yes

No

AvgCpc_7_diff_8_14_days

Average CPC 2 week comparison

Money

x

Yes

Yes

AvgCpc_8_14_days

Average CPC last 8 - 14 days

Money

x

Yes

No

AvgCpc_last_m_this_month_to_yday

Average CPC same days last month

Money

x

Yes

No

AvgCpc_last_month

Average CPC last month

Money

x

Yes

No

AvgCpc_last_week

Average CPC last week

Money

x

Yes

No

AvgCpc_last_y_30_days

Average CPC 30 days last year

Money

x

Yes

No

AvgCpc_last_y_this_month_to_yday

Average CPC same month last year

Money

x

Yes

No

AvgCpc_this_month

Average CPC this month

Money

x

Yes

No

AvgCpc_this_month_month_diff

Average CPC this month vs. same days last month

Money

x

Yes

Yes

AvgCpc_this_month_to_yday

Average CPC this month to yesterday

Money

x

Yes

No

AvgCpc_this_month_year_diff

Average CPC this month vs. same days last year

Money

x

Yes

Yes

AvgCpc_yday

Average CPC yesterday

Money

x

Yes

No

AvgPos

Average Position

Double

stats.avgPos

Yes

Yes

CampaignCreateDate

Campaign Date Created

Datetime

campaign.createDate

Yes

No

CampaignDeleted

Campaign Deleted

Bool

campaign.deleted

Yes

Yes

CampaignEndDate

Campaign End Date

Datetime

campaign.endDate

Yes

No

CampaignId

Campaign ID

Integer

campaign.id

Yes

Yes

CampaignMixedStatus

Campaign Status

Enum

campaign.mixedStatus

No

Yes

CampaignName

Campaign Name

Text

campaign.name

Yes

Yes

CampaignStartDate

Campaign Start Date

Datetime

campaign.startDate

Yes

No

CampaignTotalBudget

Campaign Total Budget

Money

campaign.totalBudget

No

Yes

CampaignType

Campaign Type

Text

campaign.type

Yes

No

Clicks

Clicks

Integer

stats.clicks

Yes

Yes

Clicks_30_days

Clicks 30 days

Integer

x

Yes

No

Clicks_30_days_year_diff

Clicks 30 days vs. same days last year

Integer

x

Yes

Yes

Clicks_7_days

Clicks 7 days

Integer

x

Yes

No

Clicks_7_diff_8_14_days

Clicks 2 week comparison

Integer

x

Yes

Yes

Clicks_8_14_days

Clicks last 8 - 14 days

Integer

x

Yes

No

Clicks_last_m_this_month_to_yday

Clicks same days last month

Integer

x

Yes

No

Clicks_last_month

Clicks last month

Integer

x

Yes

No

Clicks_last_week

Clicks last week

Integer

x

Yes

No

Clicks_last_y_30_days

Clicks 30 days last year

Integer

x

Yes

No

Clicks_last_y_this_month_to_yday

Clicks same month last year

Integer

x

Yes

No

Clicks_this_month

Clicks this month

Integer

x

Yes

No

Clicks_this_month_month_diff

Clicks this month vs. same days last month

Integer

x

Yes

Yes

Clicks_this_month_to_yday

Clicks this month to yesterday

Integer

x

Yes

No

Clicks_this_month_year_diff

Clicks this month vs. same days last year

Integer

x

Yes

Yes

Clicks_yday

Clicks yesterday

Integer

x

Yes

No

ConversionAvgPrice

Conversion Avg. Price

Money

x

Yes

Yes

ConversionAvgValue

Conversion Avg. Value

Money

x

Yes

Yes

ConversionRatio

Conversion Ratio

Percent

x

Yes

Yes

ConversionRatio_30_days

Conversion Ratio 30 days

Percent

x

Yes

Yes

ConversionRatio_30_days_year_diff

Conversion Ratio 30 days vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_7_days

Conversion Ratio 7 days

Percent

x

Yes

Yes

ConversionRatio_7_diff_8_14_days

Conversion Ratio 2 week comparison

Percent

x

Yes

Yes

ConversionRatio_8_14_days

Conversion Ratio last 8 - 14 days

Percent

x

Yes

Yes

ConversionRatio_last_m_this_month_to_yday

Conversion Ratio same days last month

Percent

x

Yes

Yes

ConversionRatio_last_month

Conversion Ratio last month

Percent

x

Yes

Yes

ConversionRatio_last_week

Conversion Ratio last week

Percent

x

Yes

Yes

ConversionRatio_last_y_30_days

Conversion Ratio 30 days last year

Percent

x

Yes

Yes

ConversionRatio_last_y_this_month_to_yday

Conversion Ratio same month last year

Percent

x

Yes

Yes

ConversionRatio_this_month

Conversion Ratio this month

Percent

x

Yes

Yes

ConversionRatio_this_month_month_diff

Conversion Ratio this month vs. same days last month

Percent

x

Yes

Yes

ConversionRatio_this_month_to_yday

Conversion Ratio this month to yesterday

Percent

x

Yes

Yes

ConversionRatio_this_month_year_diff

Conversion Ratio this month vs. same days last year

Percent

x

Yes

Yes

ConversionRatio_yday

Conversion Ratio yesterday

Percent

x

Yes

Yes

ConversionValue

Conversion Value

Money

stats.conversionValue

Yes

Yes

ConversionValue_30_days

Conversion Value 30 days

Money

x

Yes

No

ConversionValue_30_days_year_diff

Conversion Value 30 days vs. same days last year

Money

x

Yes

Yes

ConversionValue_7_days

Conversion Value 7 days

Money

x

Yes

No

ConversionValue_7_diff_8_14_days

Conversion Value 2 week comparison

Money

x

Yes

Yes

ConversionValue_8_14_days

Conversion Value last 8 - 14 days

Money

x

Yes

No

ConversionValue_last_m_this_month_to_yday

Conversion Value same days last month

Money

x

Yes

No

ConversionValue_last_month

Conversion Value last month

Money

x

Yes

No

ConversionValue_last_week

Conversion Value last week

Money

x

Yes

No

ConversionValue_last_y_30_days

Conversion Value 30 days last year

Money

x

Yes

No

ConversionValue_last_y_this_month_to_yday

Conversion Value same month last year

Money

x

Yes

No

ConversionValue_this_month

Conversion Value this month

Money

x

Yes

No

ConversionValue_this_month_month_diff

Conversion Value this month vs. same days last month

Money

x

Yes

Yes

ConversionValue_this_month_to_yday

Conversion Value this month to yesterday

Money

x

Yes

No

ConversionValue_this_month_year_diff

Conversion Value this month vs. same days last year

Money

x

Yes

Yes

ConversionValue_yday

Conversion Value yesterday

Money

x

Yes

No

Conversions

Conversions

Integer

stats.conversions

Yes

Yes

Conversions_30_days

Conversions 30 days

Integer

x

Yes

No

Conversions_30_days_year_diff

Conversions 30 days vs. same days last year

Integer

x

Yes

Yes

Conversions_7_days

Conversions 7 days

Integer

x

Yes

No

Conversions_7_diff_8_14_days

Conversions 2 week comparison

Integer

x

Yes

Yes

Conversions_8_14_days

Conversions last 8 - 14 days

Integer

x

Yes

No

Conversions_last_m_this_month_to_yday

Conversions same days last month

Integer

x

Yes

No

Conversions_last_month

Conversions last month

Integer

x

Yes

No

Conversions_last_week

Conversions last week

Integer

x

Yes

No

Conversions_last_y_30_days

Conversions 30 days last year

Integer

x

Yes

No

Conversions_last_y_this_month_to_yday

Conversions same month last year

Integer

x

Yes

No

Conversions_this_month

Conversions this month

Integer

x

Yes

No

Conversions_this_month_month_diff

Conversions this month vs. same days last month

Integer

x

Yes

Yes

Conversions_this_month_to_yday

Conversions this month to yesterday

Integer

x

Yes

No

Conversions_this_month_year_diff

Conversions this month vs. same days last year

Integer

x

Yes

Yes

Conversions_yday

Conversions yesterday

Integer

x

Yes

No

Ctr

CTR

Percent

x

Yes

Yes

Ctr_30_days

CTR 30 days

Percent

x

Yes

Yes

Ctr_30_days_year_diff

CTR 30 days vs. same days last year

Percent

x

Yes

Yes

Ctr_7_days

CTR 7 days

Percent

x

Yes

Yes

Ctr_7_diff_8_14_days

CTR 2 week comparison

Percent

x

Yes

Yes

Ctr_8_14_days

CTR last 8 - 14 days

Percent

x

Yes

Yes

Ctr_last_m_this_month_to_yday

CTR same days last month

Percent

x

Yes

Yes

Ctr_last_month

CTR last month

Percent

x

Yes

Yes

Ctr_last_week

CTR last week

Percent

x

Yes

Yes

Ctr_last_y_30_days

CTR 30 days last year

Percent

x

Yes

Yes

Ctr_last_y_this_month_to_yday

CTR same month last year

Percent

x

Yes

Yes

Ctr_this_month

CTR this month

Percent

x

Yes

Yes

Ctr_this_month_month_diff

CTR this month vs. same days last month

Percent

x

Yes

Yes

Ctr_this_month_to_yday

CTR this month to yesterday

Percent

x

Yes

Yes

Ctr_this_month_year_diff

CTR this month vs. same days last year

Percent

x

Yes

Yes

Ctr_yday

CTR yesterday

Percent

x

Yes

Yes

Day

Day

Date

x

Yes

No

DayOfWeek

Day of Week

Text

x

Yes

No

GroupCreateDate

Group Date Created

Datetime

group.createDate

Yes

No

GroupDeleted

Group Deleted

Bool

group.deleted

Yes

Yes

GroupId

Group ID

Integer

group.id

Yes

Yes

GroupMaxCpc

Group Max CPC

Integer

group.maxCpc

Yes

Yes

GroupMaxCpcContext

Group Max CPC on Display Network

Integer

group.maxCpcContext

Yes

Yes

GroupMaxCpt

Group Max CPT

Integer

group.maxCpt

Yes

Yes

GroupMixedStatus

Group Status

Enum

group.mixedStatus

No

Yes

GroupName

Group Name

Text

group.name

Yes

Yes

Id

Ad ID

Integer

id

Yes

Yes

Impressions

Impressions

Integer

stats.impressions

Yes

Yes

Impressions_30_days

Impressions 30 days

Integer

x

Yes

No

Impressions_30_days_year_diff

Impressions 30 days vs. same days last year

Integer

x

Yes

Yes

Impressions_7_days

Impressions 7 days

Integer

x

Yes

No

Impressions_7_diff_8_14_days

Impressions 2 week comparison

Integer

x

Yes

Yes

Impressions_8_14_days

Impressions last 8 - 14 days

Integer

x

Yes

No

Impressions_last_m_this_month_to_yday

Impressions same days last month

Integer

x

Yes

No

Impressions_last_month

Impressions last month

Integer

x

Yes

No

Impressions_last_week

Impressions last week

Integer

x

Yes

No

Impressions_last_y_30_days

Impressions 30 days last year

Integer

x

Yes

No

Impressions_last_y_this_month_to_yday

Impressions same month last year

Integer

x

Yes

No

Impressions_this_month

Impressions this month

Integer

x

Yes

No

Impressions_this_month_month_diff

Impressions this month vs. same days last month

Integer

x

Yes

Yes

Impressions_this_month_to_yday

Impressions this month to yesterday

Integer

x

Yes

No

Impressions_this_month_year_diff

Impressions this month vs. same days last year

Integer

x

Yes

Yes

Impressions_yday

Impressions yesterday

Integer

x

Yes

No

Month

Month

Text

x

Yes

No

MonthOfYear

Month Of Year

Text

x

Yes

No

PlaType

PLA Type

Text

plaType

Yes

No

Pno

PNO

Percent

x

Yes

Yes

Pno_30_days

PNO 30 days

Percent

x

Yes

Yes

Pno_30_days_year_diff

PNO 30 days vs. same days last year

Percent

x

Yes

Yes

Pno_7_days

PNO 7 days

Percent

x

Yes

Yes

Pno_7_diff_8_14_days

PNO 2 week comparison

Percent

x

Yes

Yes

Pno_8_14_days

PNO last 8 - 14 days

Percent

x

Yes

Yes

Pno_last_m_this_month_to_yday

PNO same days last month

Percent

x

Yes

Yes

Pno_last_month

PNO last month

Percent

x

Yes

Yes

Pno_last_week

PNO last week

Percent

x

Yes

Yes

Pno_last_y_30_days

PNO 30 days last year

Percent

x

Yes

Yes

Pno_last_y_this_month_to_yday

PNO same month last year

Percent

x

Yes

Yes

Pno_this_month

PNO this month

Percent

x

Yes

Yes

Pno_this_month_month_diff

PNO this month vs. same days last month

Percent

x

Yes

Yes

Pno_this_month_to_yday

PNO this month to yesterday

Percent

x

Yes

Yes

Pno_this_month_year_diff

PNO this month vs. same days last year

Percent

x

Yes

Yes

Pno_yday

PNO yesterday

Percent

x

Yes

Yes

Roas

ROAS

Percent

x

Yes

Yes

TotalMoney

Cost

Money

stats.totalMoney

Yes

Yes

TotalMoney_30_days

Cost 30 days

Money

x

Yes

No

TotalMoney_30_days_year_diff

Cost 30 days vs. same days last year

Money

x

Yes

Yes

TotalMoney_7_days

Cost 7 days

Money

x

Yes

No

TotalMoney_7_diff_8_14_days

Cost 2 week comparison

Money

x

Yes

Yes

TotalMoney_8_14_days

Cost last 8 - 14 days

Money

x

Yes

No

TotalMoney_last_m_this_month_to_yday

Cost same days last month

Money

x

Yes

No

TotalMoney_last_month

Cost last month

Money

x

Yes

No

TotalMoney_last_week

Cost last week

Money

x

Yes

No

TotalMoney_last_y_30_days

Cost 30 days last year

Money

x

Yes

No

TotalMoney_last_y_this_month_to_yday

Cost same month last year

Money

x

Yes

No

TotalMoney_this_month

Cost this month

Money

x

Yes

No

TotalMoney_this_month_month_diff

Cost this month vs. same days last month

Money

x

Yes

Yes

TotalMoney_this_month_to_yday

Cost this month to yesterday

Money

x

Yes

No

TotalMoney_this_month_year_diff

Cost this month vs. same days last year

Money

x

Yes

Yes

TotalMoney_yday

Cost yesterday

Money

x

Yes

No

TransactionAvgCount

Transaction Avg. Count Per Conversion

Percent

x

Yes

Yes

TransactionAvgPrice

Transaction Avg. Price

Money

x

Yes

Yes

TransactionAvgValue

Transaction Avg. Value

Money

x

Yes

Yes

Transactions

Transactions

Integer

stats.transactions

Yes

Yes

Week

Week

Text

x

Yes

No

Year

Year

Text

x

Yes

No