Available Custom Reports
client
Custom report based on the client.stats operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AvgPosition |
Average Position |
Double |
avgPosition |
Yes |
No |
Clicks |
Clicks |
Integer |
clicks |
Yes |
No |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
conversionAvgPrice |
Yes |
No |
ConversionAvgValue |
Conversion Avg. Value |
Money |
conversionAvgValue |
Yes |
No |
ConversionRatio |
Conversion Ratio |
Percent |
conversionRatio |
Yes |
No |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
No |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
No |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
No |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
No |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
No |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
No |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
No |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
No |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
No |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
No |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
No |
ConversionValue |
Conversion Value |
Money |
conversionValue |
Yes |
No |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
conversions |
Yes |
No |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
CostProjection |
Estimated Cost |
Money |
x |
Yes |
No |
Cpc |
Average CPC |
Money |
cpc |
Yes |
No |
Cpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
Cpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
Cpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
Cpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
Cpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
Cpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
Cpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
Cpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
Cpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
Cpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
Cpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
Cpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
Cpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
Cpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
Cpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
Credit |
Credit in Wallet (without VAT) |
Money |
x |
Yes |
No |
CreditWithVat |
Credit in Wallet (with VAT) |
Money |
x |
Yes |
No |
Ctr |
CTR |
Percent |
ctr |
Yes |
No |
Day |
Day |
Date |
x |
Yes |
No |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
Impressions |
Impressions |
Integer |
impressions |
Yes |
No |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
Pno |
PNO |
Percent |
x |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
Yes |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
Yes |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
Yes |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
Yes |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
Yes |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
Yes |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
Yes |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
Yes |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
Yes |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
Yes |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
Yes |
Price |
Cost |
Money |
price |
Yes |
No |
Price_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
Price_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
Price_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
Price_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
Price_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
Price_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
Price_last_month |
Cost last month |
Money |
x |
Yes |
No |
Price_last_week |
Cost last week |
Money |
x |
Yes |
No |
Price_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
Price_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
Price_this_month |
Cost this month |
Money |
x |
Yes |
No |
Price_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
Price_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
Price_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
Price_yday |
Cost yesterday |
Money |
x |
Yes |
No |
Roas |
ROAS |
Percent |
x |
Yes |
Yes |
Sparkline_AvgPosition_12_weeks |
Avg. Pos. sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPosition_14_days |
Avg. Pos. sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgPosition_8_weeks |
Avg. Pos. sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_12_weeks |
Conversion Value sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_14_days |
Conversion Value sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_8_weeks |
Conversion Value sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_12_weeks |
Conversions sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_14_days |
Conversions sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Conversions_8_weeks |
Conversions sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Cpc_12_weeks |
Average CPC sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Cpc_14_days |
Average CPC sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Cpc_8_weeks |
Average CPC sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_12_weeks |
CTR sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_14_days |
CTR sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Ctr_8_weeks |
CTR sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_12_weeks |
PNO sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_14_days |
PNO sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Pno_8_weeks |
PNO sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Price_12_weeks |
Cost sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Price_14_days |
Cost sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Price_8_weeks |
Cost sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Roas_12_weeks |
ROAS sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Roas_14_days |
ROAS sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Roas_8_weeks |
ROAS sparkline 8 weeks |
Text |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Double |
transactionAvgCount |
Yes |
No |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
transactionAvgPrice |
Yes |
No |
TransactionAvgValue |
Transaction Avg. Value |
Money |
transactionAvgValue |
Yes |
No |
Transactions |
Transactions |
Integer |
transactions |
Yes |
No |
Trend_AvgPosition_12_weeks |
Avg. Pos. trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPosition_14_days |
Avg. Pos. trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgPosition_8_weeks |
Avg. Pos. trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_12_weeks |
Conversion Value trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_14_days |
Conversion Value trend 14 days |
Percent |
x |
Yes |
No |
Trend_ConversionValue_8_weeks |
Conversion Value trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_12_weeks |
Conversions trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_14_days |
Conversions trend 14 days |
Percent |
x |
Yes |
No |
Trend_Conversions_8_weeks |
Conversions trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Cpc_12_weeks |
Average CPC trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Cpc_14_days |
Average CPC trend 14 days |
Percent |
x |
Yes |
No |
Trend_Cpc_8_weeks |
Average CPC trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_12_weeks |
CTR trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_14_days |
CTR trend 14 days |
Percent |
x |
Yes |
No |
Trend_Ctr_8_weeks |
CTR trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_12_weeks |
PNO trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_14_days |
PNO trend 14 days |
Percent |
x |
Yes |
No |
Trend_Pno_8_weeks |
PNO trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Price_12_weeks |
Cost trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Price_14_days |
Cost trend 14 days |
Percent |
x |
Yes |
No |
Trend_Price_8_weeks |
Cost trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Roas_12_weeks |
ROAS trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Roas_14_days |
ROAS trend 14 days |
Percent |
x |
Yes |
No |
Trend_Roas_8_weeks |
ROAS trend 8 weeks |
Percent |
x |
Yes |
No |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |
campaign
Custom report based on the campaigns.readReport operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AvgCpc |
Average CPC |
Money |
stats.avgCpc |
Yes |
Yes |
AvgCpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
AvgCpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
AvgCpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
AvgCpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
AvgCpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
AvgCpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
AvgCpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
AvgCpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
AvgCpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
AvgCpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
AvgCpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
AvgCpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
AvgCpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
AvgPos |
Average Position |
Double |
stats.avgPos |
Yes |
Yes |
BudgetName |
Budget Name |
Text |
budget.name |
Yes |
No |
Clicks |
Clicks |
Integer |
stats.clicks |
Yes |
Yes |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
Context |
Is Display |
Bool |
context |
Yes |
No |
ContextNetwork |
Display Network |
Text |
contextNetwork |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
x |
Yes |
Yes |
ConversionAvgValue |
Conversion Avg. Value |
Money |
x |
Yes |
Yes |
ConversionRatio |
Conversion Ratio |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
Yes |
ConversionValue |
Conversion Value |
Money |
stats.conversionValue |
Yes |
Yes |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
stats.conversions |
Yes |
Yes |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
CreateDate |
Date Created |
Datetime |
createDate |
Yes |
No |
Ctr |
CTR |
Percent |
stats.ctr |
Yes |
Yes |
Ctr_30_days |
CTR 30 days |
Percent |
x |
Yes |
No |
Ctr_30_days_year_diff |
CTR 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_7_days |
CTR 7 days |
Percent |
x |
Yes |
No |
Ctr_7_diff_8_14_days |
CTR 2 week comparison |
Percent |
x |
Yes |
Yes |
Ctr_8_14_days |
CTR last 8 - 14 days |
Percent |
x |
Yes |
No |
Ctr_last_m_this_month_to_yday |
CTR same days last month |
Percent |
x |
Yes |
No |
Ctr_last_month |
CTR last month |
Percent |
x |
Yes |
No |
Ctr_last_week |
CTR last week |
Percent |
x |
Yes |
No |
Ctr_last_y_30_days |
CTR 30 days last year |
Percent |
x |
Yes |
No |
Ctr_last_y_this_month_to_yday |
CTR same month last year |
Percent |
x |
Yes |
No |
Ctr_this_month |
CTR this month |
Percent |
x |
Yes |
No |
Ctr_this_month_month_diff |
CTR this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_to_yday |
CTR this month to yesterday |
Percent |
x |
Yes |
No |
Ctr_this_month_year_diff |
CTR this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_yday |
CTR yesterday |
Percent |
x |
Yes |
No |
Day |
Day |
Date |
x |
Yes |
No |
DayBudget |
Daily Budget |
Money |
budget.dayBudget |
Yes |
Yes |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
Deleted |
Deleted |
Bool |
deleted |
Yes |
Yes |
DeviceDesktop |
Targets Desktops |
Bool |
deviceDesktop |
Yes |
Yes |
DeviceMobile |
Targets Mobiles |
Bool |
deviceMobil |
Yes |
Yes |
DeviceOther |
Targets Other Devices |
Bool |
deviceOther |
Yes |
Yes |
DeviceTablet |
Targets Tablets |
Bool |
deviceTablet |
Yes |
Yes |
EndDate |
End Date |
Datetime |
endDate |
Yes |
No |
ExhaustedBudget |
Missed Impressions - Exhausted Budget |
Integer |
stats.exhaustedBudget |
Yes |
Yes |
ExhaustedBudgetShare |
Impression Share - Exhausted Budget |
Integer |
stats.exhaustedBudgetShare |
Yes |
No |
ExhaustedTotalBudget |
Exhausted Total Budget |
Money |
exhaustedTotalBudget |
Yes |
No |
Fulltext |
Is Search |
Bool |
fulltext |
Yes |
No |
Id |
Campaign ID |
Integer |
id |
Yes |
Yes |
ImpressionShare |
Search Impression Share |
Percent |
stats.ish |
Yes |
Yes |
ImpressionShareContext |
Display Impression Share |
Percent |
stats.ishContext |
Yes |
Yes |
ImpressionShareSum |
Impression Share |
Percent |
stats.ishSum |
Yes |
Yes |
Impressions |
Impressions |
Integer |
stats.impressions |
Yes |
Yes |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
MissImpressions |
Missed Impressions |
Integer |
stats.missImpressions |
Yes |
Yes |
MixedStatus |
Campaign Status |
Enum |
mixedStatus |
No |
Yes |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
Name |
Campaign Name |
Text |
name |
Yes |
Yes |
Network |
Network |
Enum |
network |
No |
Yes |
PaymentMethod |
Payment Method |
Text |
paymentMethod |
Yes |
No |
PhoneStatus |
Phone status |
Text |
phone.status |
Yes |
No |
Pno |
PNO |
Percent |
stats.pno |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
No |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
No |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
No |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
No |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
No |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
No |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
No |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
No |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
No |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
No |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
No |
PremiseId |
PremiseId |
List |
premises.id |
Yes |
No |
Sparkline_AvgCpc_12_weeks |
Average CPC sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_14_days |
Average CPC sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_8_weeks |
Average CPC sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_12_weeks |
Average Position sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_14_days |
Average Position sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgPos_8_weeks |
Average Position sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_12_weeks |
Conversion Value sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_14_days |
Conversion Value sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_8_weeks |
Conversion Value sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_12_weeks |
Conversions sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_14_days |
Conversions sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Conversions_8_weeks |
Conversions sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_12_weeks |
CTR sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_14_days |
CTR sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Ctr_8_weeks |
CTR sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_12_weeks |
PNO sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_14_days |
PNO sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Pno_8_weeks |
PNO sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_12_weeks |
Cost sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_14_days |
Cost sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_8_weeks |
Cost sparkline 8 weeks |
Text |
x |
Yes |
No |
StartDate |
Start Date |
Datetime |
startDate |
Yes |
No |
Status |
Campaign Status |
Enum |
status |
Yes |
No |
StoppedBySchedule |
Missed Impressions - Campaign Schedule |
Integer |
stats.stoppedBySchedule |
Yes |
Yes |
TotalBudget |
Total Budget |
Money |
totalBudget |
Yes |
Yes |
TotalMoney |
Cost |
Money |
stats.totalMoney |
Yes |
Yes |
TotalMoney_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
TotalMoney_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
TotalMoney_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
TotalMoney_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
TotalMoney_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
TotalMoney_last_month |
Cost last month |
Money |
x |
Yes |
No |
TotalMoney_last_week |
Cost last week |
Money |
x |
Yes |
No |
TotalMoney_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
TotalMoney_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
TotalMoney_this_month |
Cost this month |
Money |
x |
Yes |
No |
TotalMoney_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
TotalMoney_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
TotalMoney_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_yday |
Cost yesterday |
Money |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Percent |
x |
Yes |
Yes |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
x |
Yes |
Yes |
TransactionAvgValue |
Transaction Avg. Value |
Money |
x |
Yes |
Yes |
Transactions |
Transactions |
Integer |
stats.transactions |
Yes |
Yes |
Trend_AvgCpc_12_weeks |
Average CPC trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgCpc_14_days |
Average CPC trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgCpc_8_weeks |
Average CPC trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_12_weeks |
Average Position trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_14_days |
Average Position trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgPos_8_weeks |
Average Position trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_12_weeks |
Conversion Value trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_14_days |
Conversion Value trend 14 days |
Percent |
x |
Yes |
No |
Trend_ConversionValue_8_weeks |
Conversion Value trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_12_weeks |
Conversions trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_14_days |
Conversions trend 14 days |
Percent |
x |
Yes |
No |
Trend_Conversions_8_weeks |
Conversions trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_12_weeks |
CTR trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_14_days |
CTR trend 14 days |
Percent |
x |
Yes |
No |
Trend_Ctr_8_weeks |
CTR trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_12_weeks |
PNO trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_14_days |
PNO trend 14 days |
Percent |
x |
Yes |
No |
Trend_Pno_8_weeks |
PNO trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_12_weeks |
Cost trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_14_days |
Cost trend 14 days |
Percent |
x |
Yes |
No |
Trend_TotalMoney_8_weeks |
Cost trend 8 weeks |
Percent |
x |
Yes |
No |
Type |
Type |
Text |
type |
Yes |
No |
UnderForestThreshold |
Missed Impressions - Low Relevancy |
Integer |
stats.underForestThreshold |
Yes |
Yes |
UnderLowerThreshold |
Missed Impressions - Low CPC |
Integer |
stats.underLowerThreshold |
Yes |
Yes |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |
group
Custom report based on the groups.readReport operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AvgCpc |
Average CPC |
Money |
stats.avgCpc |
Yes |
Yes |
AvgCpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
AvgCpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
AvgCpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
AvgCpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
AvgCpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
AvgCpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
AvgCpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
AvgCpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
AvgCpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
AvgCpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
AvgCpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
AvgCpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
AvgCpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
AvgPos |
Average Position |
Double |
stats.avgPos |
Yes |
Yes |
CampaignContext |
Campaign Is Display |
Bool |
campaign.context |
Yes |
No |
CampaignCreateDate |
Campaign Date Created |
Datetime |
campaign.createDate |
Yes |
No |
CampaignDeleted |
Campaign Deleted |
Bool |
campaign.deleted |
Yes |
Yes |
CampaignDeviceDesktop |
Campaign Targets Desktops |
Bool |
campaign.deviceDesktop |
Yes |
No |
CampaignDeviceMobile |
Campaign Targets Mobiles |
Bool |
campaign.deviceMobil |
Yes |
No |
CampaignDeviceOther |
Campaign Targets Other Devices |
Bool |
campaign.deviceOther |
Yes |
No |
CampaignDeviceTablet |
Campaign Targets Tablets |
Bool |
campaign.deviceTablet |
Yes |
No |
CampaignEndDate |
Campaign End Date |
Datetime |
campaign.endDate |
Yes |
No |
CampaignFulltext |
Campaign Is Search |
Bool |
campaign.fulltext |
Yes |
No |
CampaignId |
Campaign ID |
Integer |
campaign.id |
Yes |
Yes |
CampaignMixedStatus |
Campaign Status |
Enum |
campaign.mixedStatus |
No |
Yes |
CampaignName |
Campaign Name |
Text |
campaign.name |
Yes |
Yes |
CampaignStartDate |
Campaign Start Date |
Datetime |
campaign.startDate |
Yes |
No |
CampaignStatus |
Campaign Status |
Enum |
campaign.status |
Yes |
No |
Clicks |
Clicks |
Integer |
stats.clicks |
Yes |
Yes |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
x |
Yes |
Yes |
ConversionAvgValue |
Conversion Avg. Value |
Money |
x |
Yes |
Yes |
ConversionRatio |
Conversion Ratio |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
Yes |
ConversionValue |
Conversion Value |
Money |
stats.conversionValue |
Yes |
Yes |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
stats.conversions |
Yes |
Yes |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
CreateDate |
Date Created |
Datetime |
createDate |
Yes |
No |
Ctr |
CTR |
Percent |
stats.ctr |
Yes |
Yes |
Ctr_30_days |
CTR 30 days |
Percent |
x |
Yes |
No |
Ctr_30_days_year_diff |
CTR 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_7_days |
CTR 7 days |
Percent |
x |
Yes |
No |
Ctr_7_diff_8_14_days |
CTR 2 week comparison |
Percent |
x |
Yes |
Yes |
Ctr_8_14_days |
CTR last 8 - 14 days |
Percent |
x |
Yes |
No |
Ctr_last_m_this_month_to_yday |
CTR same days last month |
Percent |
x |
Yes |
No |
Ctr_last_month |
CTR last month |
Percent |
x |
Yes |
No |
Ctr_last_week |
CTR last week |
Percent |
x |
Yes |
No |
Ctr_last_y_30_days |
CTR 30 days last year |
Percent |
x |
Yes |
No |
Ctr_last_y_this_month_to_yday |
CTR same month last year |
Percent |
x |
Yes |
No |
Ctr_this_month |
CTR this month |
Percent |
x |
Yes |
No |
Ctr_this_month_month_diff |
CTR this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_to_yday |
CTR this month to yesterday |
Percent |
x |
Yes |
No |
Ctr_this_month_year_diff |
CTR this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_yday |
CTR yesterday |
Percent |
x |
Yes |
No |
Day |
Day |
Date |
x |
Yes |
No |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
Deleted |
Deleted |
Bool |
deleted |
Yes |
Yes |
ExhaustedBudget |
Missed Impressions - Exhausted Budget |
Integer |
stats.exhaustedBudget |
Yes |
Yes |
ExhaustedBudgetShare |
Impression Share - Exhausted Budget |
Integer |
stats.exhaustedBudgetShare |
Yes |
No |
Id |
Ad Group ID |
Integer |
id |
Yes |
Yes |
ImpressionShare |
Search Impression Share |
Percent |
stats.ish |
Yes |
Yes |
ImpressionShareContext |
Display Impression Share |
Percent |
stats.ishContext |
Yes |
Yes |
ImpressionShareSum |
Impression Share |
Percent |
stats.ishSum |
Yes |
Yes |
Impressions |
Impressions |
Integer |
stats.impressions |
Yes |
Yes |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
MaxCpc |
Max CPC |
Integer |
maxCpc |
Yes |
Yes |
MaxCpcContext |
Max CPC on Display Network |
Integer |
maxCpcContext |
Yes |
Yes |
MaxCpt |
Max CPT |
Integer |
maxCpt |
Yes |
Yes |
MaxUserDailyImpressions |
Max Impressions per Day |
Integer |
maxUserDailyImpressions |
Yes |
No |
MissImpressions |
Missed Impressions |
Integer |
stats.missImpressions |
Yes |
Yes |
MixedStatus |
Ad Group Status |
Enum |
mixedStatus |
No |
Yes |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
Name |
Ad Group Name |
Text |
name |
Yes |
Yes |
Pno |
PNO |
Percent |
stats.pno |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
No |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
No |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
No |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
No |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
No |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
No |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
No |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
No |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
No |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
No |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
No |
Sparkline_AvgCpc_12_weeks |
Average CPC sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_14_days |
Average CPC sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_8_weeks |
Average CPC sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_12_weeks |
Average Position sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_14_days |
Average Position sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgPos_8_weeks |
Average Position sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_12_weeks |
Conversion Value sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_14_days |
Conversion Value sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_8_weeks |
Conversion Value sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_12_weeks |
Conversions sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_14_days |
Conversions sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Conversions_8_weeks |
Conversions sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_12_weeks |
CTR sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_14_days |
CTR sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Ctr_8_weeks |
CTR sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_12_weeks |
PNO sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_14_days |
PNO sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Pno_8_weeks |
PNO sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_12_weeks |
Cost sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_14_days |
Cost sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_8_weeks |
Cost sparkline 8 weeks |
Text |
x |
Yes |
No |
Status |
Ad Group Status |
Enum |
status |
Yes |
No |
StoppedBySchedule |
Missed Impressions - Campaign Schedule |
Integer |
stats.stoppedBySchedule |
Yes |
Yes |
TotalMoney |
Cost |
Money |
stats.totalMoney |
Yes |
Yes |
TotalMoney_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
TotalMoney_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
TotalMoney_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
TotalMoney_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
TotalMoney_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
TotalMoney_last_month |
Cost last month |
Money |
x |
Yes |
No |
TotalMoney_last_week |
Cost last week |
Money |
x |
Yes |
No |
TotalMoney_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
TotalMoney_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
TotalMoney_this_month |
Cost this month |
Money |
x |
Yes |
No |
TotalMoney_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
TotalMoney_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
TotalMoney_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_yday |
Cost yesterday |
Money |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Percent |
x |
Yes |
Yes |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
x |
Yes |
Yes |
TransactionAvgValue |
Transaction Avg. Value |
Money |
x |
Yes |
Yes |
Transactions |
Transactions |
Integer |
stats.transactions |
Yes |
Yes |
Trend_AvgCpc_12_weeks |
Average CPC trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgCpc_14_days |
Average CPC trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgCpc_8_weeks |
Average CPC trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_12_weeks |
Average Position trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_14_days |
Average Position trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgPos_8_weeks |
Average Position trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_12_weeks |
Conversion Value trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_14_days |
Conversion Value trend 14 days |
Percent |
x |
Yes |
No |
Trend_ConversionValue_8_weeks |
Conversion Value trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_12_weeks |
Conversions trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_14_days |
Conversions trend 14 days |
Percent |
x |
Yes |
No |
Trend_Conversions_8_weeks |
Conversions trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_12_weeks |
CTR trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_14_days |
CTR trend 14 days |
Percent |
x |
Yes |
No |
Trend_Ctr_8_weeks |
CTR trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_12_weeks |
PNO trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_14_days |
PNO trend 14 days |
Percent |
x |
Yes |
No |
Trend_Pno_8_weeks |
PNO trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_12_weeks |
Cost trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_14_days |
Cost trend 14 days |
Percent |
x |
Yes |
No |
Trend_TotalMoney_8_weeks |
Cost trend 8 weeks |
Percent |
x |
Yes |
No |
UnderForestThreshold |
Missed Impressions - Low Relevancy |
Integer |
stats.underForestThreshold |
Yes |
Yes |
UnderLowerThreshold |
Missed Impressions - Low CPC |
Integer |
stats.underLowerThreshold |
Yes |
Yes |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |
keyword
Custom report based on the keywords.readReport operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AvgCpc |
Average CPC |
Money |
stats.avgCpc |
Yes |
Yes |
AvgCpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
AvgCpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
AvgCpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
AvgCpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
AvgCpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
AvgCpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
AvgCpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
AvgCpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
AvgCpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
AvgCpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
AvgCpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
AvgCpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
AvgCpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
AvgPos |
Average Position |
Double |
stats.avgPos |
Yes |
Yes |
CampaignContext |
Campaign Is Display |
Bool |
campaign.context |
Yes |
No |
CampaignCreateDate |
Campaign Date Created |
Datetime |
campaign.createDate |
Yes |
No |
CampaignDeleted |
Campaign Deleted |
Bool |
campaign.deleted |
Yes |
Yes |
CampaignDeviceDesktop |
Campaign Targets Desktops |
Bool |
campaign.deviceDesktop |
Yes |
No |
CampaignDeviceMobile |
Campaign Targets Mobiles |
Bool |
campaign.deviceMobil |
Yes |
No |
CampaignDeviceOther |
Campaign Targets Other Devices |
Bool |
campaign.deviceOther |
Yes |
No |
CampaignDeviceTablet |
Campaign Targets Tablets |
Bool |
campaign.deviceTablet |
Yes |
No |
CampaignEndDate |
Campaign End Date |
Datetime |
campaign.endDate |
Yes |
No |
CampaignFulltext |
Campaign Is Search |
Bool |
campaign.fulltext |
Yes |
No |
CampaignId |
Campaign ID |
Integer |
campaign.id |
Yes |
Yes |
CampaignMixedStatus |
Campaign Status |
Enum |
campaign.mixedStatus |
No |
Yes |
CampaignName |
Campaign Name |
Text |
campaign.name |
Yes |
Yes |
CampaignPaymentMethod |
Campaign Payment Method |
Text |
campaign.paymentMethod |
Yes |
No |
CampaignStartDate |
Campaign Start Date |
Datetime |
campaign.startDate |
Yes |
No |
Clicks |
Clicks |
Integer |
stats.clicks |
Yes |
Yes |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
x |
Yes |
Yes |
ConversionAvgValue |
Conversion Avg. Value |
Money |
x |
Yes |
Yes |
ConversionRatio |
Conversion Ratio |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
Yes |
ConversionValue |
Conversion Value |
Money |
stats.conversionValue |
Yes |
Yes |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
stats.conversions |
Yes |
Yes |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
CreateDate |
Date Created |
Datetime |
createDate |
Yes |
No |
Ctr |
CTR |
Percent |
stats.ctr |
Yes |
Yes |
Ctr_30_days |
CTR 30 days |
Percent |
x |
Yes |
No |
Ctr_30_days_year_diff |
CTR 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_7_days |
CTR 7 days |
Percent |
x |
Yes |
No |
Ctr_7_diff_8_14_days |
CTR 2 week comparison |
Percent |
x |
Yes |
Yes |
Ctr_8_14_days |
CTR last 8 - 14 days |
Percent |
x |
Yes |
No |
Ctr_last_m_this_month_to_yday |
CTR same days last month |
Percent |
x |
Yes |
No |
Ctr_last_month |
CTR last month |
Percent |
x |
Yes |
No |
Ctr_last_week |
CTR last week |
Percent |
x |
Yes |
No |
Ctr_last_y_30_days |
CTR 30 days last year |
Percent |
x |
Yes |
No |
Ctr_last_y_this_month_to_yday |
CTR same month last year |
Percent |
x |
Yes |
No |
Ctr_this_month |
CTR this month |
Percent |
x |
Yes |
No |
Ctr_this_month_month_diff |
CTR this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_to_yday |
CTR this month to yesterday |
Percent |
x |
Yes |
No |
Ctr_this_month_year_diff |
CTR this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_yday |
CTR yesterday |
Percent |
x |
Yes |
No |
Day |
Day |
Date |
x |
Yes |
No |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
Deleted |
Deleted |
Bool |
deleted |
Yes |
Yes |
Disabled |
Disabled |
Bool |
disabled |
Yes |
No |
ExhaustedBudget |
Missed Impressions - Exhausted Budget |
Integer |
stats.exhaustedBudget |
Yes |
Yes |
ExhaustedBudgetShare |
Impression Share - Exhausted Budget |
Integer |
stats.exhaustedBudgetShare |
Yes |
No |
GroupCreateDate |
Group Date Created |
Datetime |
group.createDate |
Yes |
No |
GroupDeleted |
Group Deleted |
Bool |
group.deleted |
Yes |
Yes |
GroupId |
Group ID |
Integer |
group.id |
Yes |
Yes |
GroupMaxCpc |
Group Max CPC |
Integer |
group.maxCpc |
Yes |
Yes |
GroupMaxCpcContext |
Group Max CPC on Display Network |
Integer |
group.maxCpcContext |
Yes |
Yes |
GroupMaxCpt |
Group Max CPT |
Integer |
group.maxCpt |
Yes |
Yes |
GroupMixedStatus |
Group Status |
Enum |
group.mixedStatus |
No |
Yes |
GroupName |
Group Name |
Text |
group.name |
Yes |
Yes |
Id |
Keyword ID |
Integer |
id |
Yes |
Yes |
ImpressionShare |
Search Impression Share |
Percent |
stats.ish |
Yes |
Yes |
ImpressionShareContext |
Display Impression Share |
Percent |
stats.ishContext |
Yes |
Yes |
ImpressionShareSum |
Impression Share |
Percent |
stats.ishSum |
Yes |
Yes |
Impressions |
Impressions |
Integer |
stats.impressions |
Yes |
Yes |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
MatchType |
Match Type |
Enum |
matchType |
Yes |
Yes |
MaxCpc |
Max CPC |
Integer |
maxCpc |
No |
Yes |
MissImpressions |
Missed Impressions |
Integer |
stats.missImpressions |
Yes |
Yes |
MixedStatus |
Keyword Status |
Enum |
mixedStatus |
No |
Yes |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
Name |
Keyword |
Text |
name |
Yes |
Yes |
Pno |
PNO |
Percent |
stats.pno |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
No |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
No |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
No |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
No |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
No |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
No |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
No |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
No |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
No |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
No |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
No |
Sparkline_AvgCpc_12_weeks |
Average CPC sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_14_days |
Average CPC sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_8_weeks |
Average CPC sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_12_weeks |
Average Position sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_14_days |
Average Position sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgPos_8_weeks |
Average Position sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_12_weeks |
Conversion Value sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_14_days |
Conversion Value sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_8_weeks |
Conversion Value sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_12_weeks |
Conversions sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_14_days |
Conversions sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Conversions_8_weeks |
Conversions sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_12_weeks |
CTR sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_14_days |
CTR sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Ctr_8_weeks |
CTR sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_12_weeks |
PNO sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_14_days |
PNO sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Pno_8_weeks |
PNO sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_12_weeks |
Cost sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_14_days |
Cost sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_8_weeks |
Cost sparkline 8 weeks |
Text |
x |
Yes |
No |
Status |
Keyword Status |
Enum |
status |
Yes |
No |
StoppedBySchedule |
Missed Impressions - Campaign Schedule |
Integer |
stats.stoppedBySchedule |
Yes |
Yes |
TotalMoney |
Cost |
Money |
stats.totalMoney |
Yes |
Yes |
TotalMoney_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
TotalMoney_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
TotalMoney_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
TotalMoney_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
TotalMoney_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
TotalMoney_last_month |
Cost last month |
Money |
x |
Yes |
No |
TotalMoney_last_week |
Cost last week |
Money |
x |
Yes |
No |
TotalMoney_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
TotalMoney_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
TotalMoney_this_month |
Cost this month |
Money |
x |
Yes |
No |
TotalMoney_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
TotalMoney_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
TotalMoney_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_yday |
Cost yesterday |
Money |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Percent |
x |
Yes |
Yes |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
x |
Yes |
Yes |
TransactionAvgValue |
Transaction Avg. Value |
Money |
x |
Yes |
Yes |
Transactions |
Transactions |
Integer |
stats.transactions |
Yes |
Yes |
Trend_AvgCpc_12_weeks |
Average CPC trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgCpc_14_days |
Average CPC trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgCpc_8_weeks |
Average CPC trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_12_weeks |
Average Position trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_14_days |
Average Position trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgPos_8_weeks |
Average Position trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_12_weeks |
Conversion Value trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_14_days |
Conversion Value trend 14 days |
Percent |
x |
Yes |
No |
Trend_ConversionValue_8_weeks |
Conversion Value trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_12_weeks |
Conversions trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_14_days |
Conversions trend 14 days |
Percent |
x |
Yes |
No |
Trend_Conversions_8_weeks |
Conversions trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_12_weeks |
CTR trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_14_days |
CTR trend 14 days |
Percent |
x |
Yes |
No |
Trend_Ctr_8_weeks |
CTR trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_12_weeks |
PNO trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_14_days |
PNO trend 14 days |
Percent |
x |
Yes |
No |
Trend_Pno_8_weeks |
PNO trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_12_weeks |
Cost trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_14_days |
Cost trend 14 days |
Percent |
x |
Yes |
No |
Trend_TotalMoney_8_weeks |
Cost trend 8 weeks |
Percent |
x |
Yes |
No |
UnderForestThreshold |
Missed Impressions - Low Relevancy |
Integer |
stats.underForestThreshold |
Yes |
Yes |
UnderLowerThreshold |
Missed Impressions - Low CPC |
Integer |
stats.underLowerThreshold |
Yes |
Yes |
Url |
URL |
Text |
url |
Yes |
Yes |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |
query
Custom report based on the queries.readReport operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AvgCpc |
Average CPC |
Money |
stats.avgCpc |
Yes |
Yes |
AvgCpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
AvgCpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
AvgCpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
AvgCpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
AvgCpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
AvgCpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
AvgCpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
AvgCpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
AvgCpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
AvgCpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
AvgCpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
AvgCpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
AvgCpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
AvgPos |
Average Position |
Double |
stats.avgPos |
Yes |
Yes |
CampaignContext |
Campaign Is Display |
Bool |
campaign.context |
Yes |
No |
CampaignCreateDate |
Campaign Date Created |
Datetime |
campaign.createDate |
Yes |
No |
CampaignDeleted |
Campaign Deleted |
Bool |
campaign.deleted |
Yes |
Yes |
CampaignDeviceDesktop |
Campaign Targets Desktops |
Bool |
campaign.deviceDesktop |
Yes |
No |
CampaignDeviceMobile |
Campaign Targets Mobiles |
Bool |
campaign.deviceMobil |
Yes |
No |
CampaignDeviceOther |
Campaign Targets Other Devices |
Bool |
campaign.deviceOther |
Yes |
No |
CampaignDeviceTablet |
Campaign Targets Tablets |
Bool |
campaign.deviceTablet |
Yes |
No |
CampaignEndDate |
Campaign End Date |
Datetime |
campaign.endDate |
Yes |
No |
CampaignFulltext |
Campaign Is Search |
Bool |
campaign.fulltext |
Yes |
No |
CampaignId |
Campaign ID |
Integer |
campaign.id |
Yes |
Yes |
CampaignMixedStatus |
Campaign Status |
Enum |
campaign.mixedStatus |
No |
Yes |
CampaignName |
Campaign Name |
Text |
campaign.name |
Yes |
Yes |
CampaignPaymentMethod |
Campaign Payment Method |
Text |
campaign.paymentMethod |
Yes |
No |
CampaignStartDate |
Campaign Start Date |
Datetime |
campaign.startDate |
Yes |
No |
Clicks |
Clicks |
Integer |
stats.clicks |
Yes |
Yes |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
x |
Yes |
Yes |
ConversionAvgValue |
Conversion Avg. Value |
Money |
x |
Yes |
Yes |
ConversionRatio |
Conversion Ratio |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
Yes |
ConversionValue |
Conversion Value |
Money |
stats.conversionValue |
Yes |
Yes |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
stats.conversions |
Yes |
Yes |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
Ctr |
CTR |
Percent |
x |
Yes |
Yes |
Ctr_30_days |
CTR 30 days |
Percent |
x |
Yes |
Yes |
Ctr_30_days_year_diff |
CTR 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_7_days |
CTR 7 days |
Percent |
x |
Yes |
Yes |
Ctr_7_diff_8_14_days |
CTR 2 week comparison |
Percent |
x |
Yes |
Yes |
Ctr_8_14_days |
CTR last 8 - 14 days |
Percent |
x |
Yes |
Yes |
Ctr_last_m_this_month_to_yday |
CTR same days last month |
Percent |
x |
Yes |
Yes |
Ctr_last_month |
CTR last month |
Percent |
x |
Yes |
Yes |
Ctr_last_week |
CTR last week |
Percent |
x |
Yes |
Yes |
Ctr_last_y_30_days |
CTR 30 days last year |
Percent |
x |
Yes |
Yes |
Ctr_last_y_this_month_to_yday |
CTR same month last year |
Percent |
x |
Yes |
Yes |
Ctr_this_month |
CTR this month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_month_diff |
CTR this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_to_yday |
CTR this month to yesterday |
Percent |
x |
Yes |
Yes |
Ctr_this_month_year_diff |
CTR this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_yday |
CTR yesterday |
Percent |
x |
Yes |
Yes |
Day |
Day |
Date |
x |
Yes |
No |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
GroupCreateDate |
Group Date Created |
Datetime |
group.createDate |
Yes |
No |
GroupDeleted |
Group Deleted |
Bool |
group.deleted |
Yes |
Yes |
GroupId |
Group ID |
Integer |
group.id |
Yes |
Yes |
GroupMaxCpc |
Group Max CPC |
Integer |
group.maxCpc |
Yes |
Yes |
GroupMaxCpcContext |
Group Max CPC on Display Network |
Integer |
group.maxCpcContext |
Yes |
Yes |
GroupMaxCpt |
Group Max CPT |
Integer |
group.maxCpt |
Yes |
Yes |
GroupMixedStatus |
Group Status |
Enum |
group.mixedStatus |
No |
Yes |
GroupName |
Group Name |
Text |
group.name |
Yes |
Yes |
Impressions |
Impressions |
Integer |
stats.impressions |
Yes |
Yes |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
KeywordCreateDate |
Keyword Date Created |
Datetime |
keyword.createDate |
Yes |
No |
KeywordDeleted |
Keyword Deleted |
Bool |
keyword.deleted |
Yes |
No |
KeywordDisabled |
Keyword Disabled |
Bool |
keyword.disabled |
Yes |
No |
KeywordId |
Keyword ID |
Integer |
keyword.id |
Yes |
Yes |
KeywordMatchType |
Keyword Match Type |
Enum |
keyword.matchType |
Yes |
No |
KeywordMaxCpc |
Keyword Max CPC |
Integer |
keyword.maxCpc |
Yes |
No |
KeywordName |
Keyword Name |
Text |
keyword.name |
Yes |
No |
KeywordStatus |
Keyword Status |
Enum |
keyword.status |
Yes |
No |
KeywordUrl |
Keyword URL |
Text |
keyword.url |
Yes |
No |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
Pno |
PNO |
Percent |
x |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
Yes |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
Yes |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
Yes |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
Yes |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
Yes |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
Yes |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
Yes |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
Yes |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
Yes |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
Yes |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
Yes |
Query |
Search Term |
Text |
query |
Yes |
No |
Roas |
ROAS |
Percent |
x |
Yes |
Yes |
TotalMoney |
Cost |
Money |
stats.totalMoney |
Yes |
Yes |
TotalMoney_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
TotalMoney_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
TotalMoney_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
TotalMoney_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
TotalMoney_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
TotalMoney_last_month |
Cost last month |
Money |
x |
Yes |
No |
TotalMoney_last_week |
Cost last week |
Money |
x |
Yes |
No |
TotalMoney_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
TotalMoney_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
TotalMoney_this_month |
Cost this month |
Money |
x |
Yes |
No |
TotalMoney_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
TotalMoney_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
TotalMoney_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_yday |
Cost yesterday |
Money |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Percent |
x |
Yes |
Yes |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
x |
Yes |
Yes |
TransactionAvgValue |
Transaction Avg. Value |
Money |
x |
Yes |
Yes |
Transactions |
Transactions |
Integer |
stats.transactions |
Yes |
Yes |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |
ad
Custom report based on the ads.readReport operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AdStatus |
System Ad Status |
Enum |
adStatus |
Yes |
Yes |
AdType |
Ad Type |
Enum |
adType |
Yes |
Yes |
AvgCpc |
Average CPC |
Money |
stats.avgCpc |
Yes |
Yes |
AvgCpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
AvgCpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
AvgCpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
AvgCpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
AvgCpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
AvgCpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
AvgCpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
AvgCpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
AvgCpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
AvgCpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
AvgCpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
AvgCpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
AvgCpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
AvgPos |
Average Position |
Double |
stats.avgPos |
Yes |
Yes |
CampaignCreateDate |
Campaign Date Created |
Datetime |
campaign.createDate |
Yes |
No |
CampaignDeleted |
Campaign Deleted |
Bool |
campaign.deleted |
Yes |
Yes |
CampaignEndDate |
Campaign End Date |
Datetime |
campaign.endDate |
Yes |
No |
CampaignId |
Campaign ID |
Integer |
campaign.id |
Yes |
Yes |
CampaignMixedStatus |
Campaign Status |
Enum |
campaign.mixedStatus |
No |
Yes |
CampaignName |
Campaign Name |
Text |
campaign.name |
Yes |
Yes |
CampaignStartDate |
Campaign Start Date |
Datetime |
campaign.startDate |
Yes |
No |
CampaignTotalBudget |
Campaign Total Budget |
Money |
campaign.totalBudget |
No |
Yes |
Clicks |
Clicks |
Integer |
stats.clicks |
Yes |
Yes |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
ClickthruText |
Link Text |
Text |
clickthruText |
Yes |
No |
ClickthruUrl |
Link URL |
Text |
clickthruUrl |
Yes |
Yes |
CompanyName |
Company Name |
Text |
companyName |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
x |
Yes |
Yes |
ConversionAvgValue |
Conversion Avg. Value |
Money |
x |
Yes |
Yes |
ConversionRatio |
Conversion Ratio |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
Yes |
ConversionValue |
Conversion Value |
Money |
stats.conversionValue |
Yes |
Yes |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
stats.conversions |
Yes |
Yes |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
CreateDate |
Date Created |
Datetime |
createDate |
Yes |
No |
Creative1 |
Creative 1 |
Text |
creative1 |
Yes |
No |
Creative2 |
Creative 2 |
Text |
creative2 |
Yes |
No |
Creative3 |
Creative 3 |
Text |
creative3 |
Yes |
No |
Creatives |
Creatives |
Text |
creatives |
No |
Yes |
Ctr |
CTR |
Percent |
stats.ctr |
Yes |
Yes |
Ctr_30_days |
CTR 30 days |
Percent |
x |
Yes |
No |
Ctr_30_days_year_diff |
CTR 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_7_days |
CTR 7 days |
Percent |
x |
Yes |
No |
Ctr_7_diff_8_14_days |
CTR 2 week comparison |
Percent |
x |
Yes |
Yes |
Ctr_8_14_days |
CTR last 8 - 14 days |
Percent |
x |
Yes |
No |
Ctr_last_m_this_month_to_yday |
CTR same days last month |
Percent |
x |
Yes |
No |
Ctr_last_month |
CTR last month |
Percent |
x |
Yes |
No |
Ctr_last_week |
CTR last week |
Percent |
x |
Yes |
No |
Ctr_last_y_30_days |
CTR 30 days last year |
Percent |
x |
Yes |
No |
Ctr_last_y_this_month_to_yday |
CTR same month last year |
Percent |
x |
Yes |
No |
Ctr_this_month |
CTR this month |
Percent |
x |
Yes |
No |
Ctr_this_month_month_diff |
CTR this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_to_yday |
CTR this month to yesterday |
Percent |
x |
Yes |
No |
Ctr_this_month_year_diff |
CTR this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_yday |
CTR yesterday |
Percent |
x |
Yes |
No |
Day |
Day |
Date |
x |
Yes |
No |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
Deleted |
Deleted |
Bool |
deleted |
Yes |
Yes |
Description |
Description |
Text |
description |
Yes |
No |
Description2 |
Description2 |
Text |
description2 |
Yes |
No |
ExhaustedBudget |
Missed Impressions - Exhausted Budget |
Integer |
stats.exhaustedBudget |
Yes |
Yes |
ExhaustedBudgetShare |
Impression Share - Exhausted Budget |
Integer |
stats.exhaustedBudgetShare |
Yes |
No |
FinalUrl |
Final URL |
Text |
finalUrl |
Yes |
No |
FormattedAd |
Formatted Ad |
Text |
x |
Yes |
No |
GroupCreateDate |
Group Date Created |
Datetime |
group.createDate |
Yes |
No |
GroupDeleted |
Group Deleted |
Bool |
group.deleted |
Yes |
Yes |
GroupId |
Group ID |
Integer |
group.id |
Yes |
Yes |
GroupMaxCpc |
Group Max CPC |
Integer |
group.maxCpc |
Yes |
Yes |
GroupMaxCpcContext |
Group Max CPC on Display Network |
Integer |
group.maxCpcContext |
Yes |
Yes |
GroupMaxCpt |
Group Max CPT |
Integer |
group.maxCpt |
Yes |
Yes |
GroupMixedStatus |
Group Status |
Enum |
group.mixedStatus |
No |
Yes |
GroupName |
Group Name |
Text |
group.name |
Yes |
Yes |
Headline1 |
Headline 1 |
Text |
headline1 |
Yes |
No |
Headline2 |
Headline 2 |
Text |
headline2 |
Yes |
No |
Headline3 |
Headline 3 |
Text |
headline3 |
Yes |
No |
Id |
Ad ID |
Integer |
id |
Yes |
Yes |
Image |
Image |
Text |
x |
Yes |
No |
ImageLandscapeLogo |
Image Landscape Logo |
Text |
x |
Yes |
No |
ImageLandscapeLogoUrl |
Image Landscape Logo URL |
Text |
imageLandscapeLogo.url |
Yes |
No |
ImageLogo |
Image Logo |
Text |
x |
Yes |
No |
ImageLogoUrl |
Image Logo URL |
Text |
imageLogo.url |
Yes |
No |
ImageSquare |
Image Square |
Text |
x |
Yes |
No |
ImageSquareUrl |
Image Square URL |
Text |
imageSquare.url |
Yes |
No |
ImageUrl |
Image URL |
Text |
image.url |
Yes |
No |
ImpressionShare |
Search Impression Share |
Percent |
stats.ish |
Yes |
Yes |
ImpressionShareContext |
Display Impression Share |
Percent |
stats.ishContext |
Yes |
Yes |
ImpressionShareSum |
Impression Share |
Percent |
stats.ishSum |
Yes |
Yes |
Impressions |
Impressions |
Integer |
stats.impressions |
Yes |
Yes |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
LongLine |
Long Line |
Text |
longLine |
Yes |
No |
MissImpressions |
Missed Impressions |
Integer |
stats.missImpressions |
Yes |
Yes |
MixedStatus |
Ad Status |
Enum |
mixedStatus |
No |
Yes |
MixedText |
Mixed Text |
Text |
mixedText |
No |
Yes |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
Path1 |
Path 1 |
Text |
path1 |
Yes |
No |
Path2 |
Path 2 |
Text |
path2 |
Yes |
No |
Pno |
PNO |
Percent |
stats.pno |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
No |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
No |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
No |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
No |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
No |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
No |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
No |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
No |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
No |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
No |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
No |
ShortLine |
Short Line |
Text |
shortLine |
Yes |
No |
Sparkline_AvgCpc_12_weeks |
Average CPC sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_14_days |
Average CPC sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgCpc_8_weeks |
Average CPC sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_12_weeks |
Average Position sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_AvgPos_14_days |
Average Position sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_AvgPos_8_weeks |
Average Position sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_12_weeks |
Conversion Value sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_14_days |
Conversion Value sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_ConversionValue_8_weeks |
Conversion Value sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_12_weeks |
Conversions sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Conversions_14_days |
Conversions sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Conversions_8_weeks |
Conversions sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_12_weeks |
CTR sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Ctr_14_days |
CTR sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Ctr_8_weeks |
CTR sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_12_weeks |
PNO sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_Pno_14_days |
PNO sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_Pno_8_weeks |
PNO sparkline 8 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_12_weeks |
Cost sparkline 12 weeks |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_14_days |
Cost sparkline 14 days |
Text |
x |
Yes |
No |
Sparkline_TotalMoney_8_weeks |
Cost sparkline 8 weeks |
Text |
x |
Yes |
No |
Status |
Ad Status |
Enum |
status |
Yes |
No |
StoppedBySchedule |
Missed Impressions - Campaign Schedule |
Integer |
stats.stoppedBySchedule |
Yes |
Yes |
TotalMoney |
Cost |
Money |
stats.totalMoney |
Yes |
Yes |
TotalMoney_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
TotalMoney_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
TotalMoney_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
TotalMoney_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
TotalMoney_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
TotalMoney_last_month |
Cost last month |
Money |
x |
Yes |
No |
TotalMoney_last_week |
Cost last week |
Money |
x |
Yes |
No |
TotalMoney_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
TotalMoney_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
TotalMoney_this_month |
Cost this month |
Money |
x |
Yes |
No |
TotalMoney_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
TotalMoney_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
TotalMoney_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_yday |
Cost yesterday |
Money |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Percent |
x |
Yes |
Yes |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
x |
Yes |
Yes |
TransactionAvgValue |
Transaction Avg. Value |
Money |
x |
Yes |
Yes |
Transactions |
Transactions |
Integer |
stats.transactions |
Yes |
Yes |
Trend_AvgCpc_12_weeks |
Average CPC trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgCpc_14_days |
Average CPC trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgCpc_8_weeks |
Average CPC trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_12_weeks |
Average Position trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_AvgPos_14_days |
Average Position trend 14 days |
Percent |
x |
Yes |
No |
Trend_AvgPos_8_weeks |
Average Position trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_12_weeks |
Conversion Value trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_ConversionValue_14_days |
Conversion Value trend 14 days |
Percent |
x |
Yes |
No |
Trend_ConversionValue_8_weeks |
Conversion Value trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_12_weeks |
Conversions trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Conversions_14_days |
Conversions trend 14 days |
Percent |
x |
Yes |
No |
Trend_Conversions_8_weeks |
Conversions trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_12_weeks |
CTR trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Ctr_14_days |
CTR trend 14 days |
Percent |
x |
Yes |
No |
Trend_Ctr_8_weeks |
CTR trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_12_weeks |
PNO trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_Pno_14_days |
PNO trend 14 days |
Percent |
x |
Yes |
No |
Trend_Pno_8_weeks |
PNO trend 8 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_12_weeks |
Cost trend 12 weeks |
Percent |
x |
Yes |
No |
Trend_TotalMoney_14_days |
Cost trend 14 days |
Percent |
x |
Yes |
No |
Trend_TotalMoney_8_weeks |
Cost trend 8 weeks |
Percent |
x |
Yes |
No |
UnderForestThreshold |
Missed Impressions - Low Relevancy |
Integer |
stats.underForestThreshold |
Yes |
Yes |
UnderLowerThreshold |
Missed Impressions - Low CPC |
Integer |
stats.underLowerThreshold |
Yes |
Yes |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |
productSet
Custom report based on the productSets.readReport operation.
Name |
Title |
Type |
Name in Sklik API |
Selectable |
Filterable |
---|---|---|---|---|---|
AvgCpc |
Average CPC |
Money |
stats.avgCpc |
Yes |
Yes |
AvgCpc_30_days |
Average CPC 30 days |
Money |
x |
Yes |
No |
AvgCpc_30_days_year_diff |
Average CPC 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_7_days |
Average CPC 7 days |
Money |
x |
Yes |
No |
AvgCpc_7_diff_8_14_days |
Average CPC 2 week comparison |
Money |
x |
Yes |
Yes |
AvgCpc_8_14_days |
Average CPC last 8 - 14 days |
Money |
x |
Yes |
No |
AvgCpc_last_m_this_month_to_yday |
Average CPC same days last month |
Money |
x |
Yes |
No |
AvgCpc_last_month |
Average CPC last month |
Money |
x |
Yes |
No |
AvgCpc_last_week |
Average CPC last week |
Money |
x |
Yes |
No |
AvgCpc_last_y_30_days |
Average CPC 30 days last year |
Money |
x |
Yes |
No |
AvgCpc_last_y_this_month_to_yday |
Average CPC same month last year |
Money |
x |
Yes |
No |
AvgCpc_this_month |
Average CPC this month |
Money |
x |
Yes |
No |
AvgCpc_this_month_month_diff |
Average CPC this month vs. same days last month |
Money |
x |
Yes |
Yes |
AvgCpc_this_month_to_yday |
Average CPC this month to yesterday |
Money |
x |
Yes |
No |
AvgCpc_this_month_year_diff |
Average CPC this month vs. same days last year |
Money |
x |
Yes |
Yes |
AvgCpc_yday |
Average CPC yesterday |
Money |
x |
Yes |
No |
AvgPos |
Average Position |
Double |
stats.avgPos |
Yes |
Yes |
CampaignCreateDate |
Campaign Date Created |
Datetime |
campaign.createDate |
Yes |
No |
CampaignDeleted |
Campaign Deleted |
Bool |
campaign.deleted |
Yes |
Yes |
CampaignEndDate |
Campaign End Date |
Datetime |
campaign.endDate |
Yes |
No |
CampaignId |
Campaign ID |
Integer |
campaign.id |
Yes |
Yes |
CampaignMixedStatus |
Campaign Status |
Enum |
campaign.mixedStatus |
No |
Yes |
CampaignName |
Campaign Name |
Text |
campaign.name |
Yes |
Yes |
CampaignStartDate |
Campaign Start Date |
Datetime |
campaign.startDate |
Yes |
No |
CampaignTotalBudget |
Campaign Total Budget |
Money |
campaign.totalBudget |
No |
Yes |
CampaignType |
Campaign Type |
Text |
campaign.type |
Yes |
No |
Clicks |
Clicks |
Integer |
stats.clicks |
Yes |
Yes |
Clicks_30_days |
Clicks 30 days |
Integer |
x |
Yes |
No |
Clicks_30_days_year_diff |
Clicks 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_7_days |
Clicks 7 days |
Integer |
x |
Yes |
No |
Clicks_7_diff_8_14_days |
Clicks 2 week comparison |
Integer |
x |
Yes |
Yes |
Clicks_8_14_days |
Clicks last 8 - 14 days |
Integer |
x |
Yes |
No |
Clicks_last_m_this_month_to_yday |
Clicks same days last month |
Integer |
x |
Yes |
No |
Clicks_last_month |
Clicks last month |
Integer |
x |
Yes |
No |
Clicks_last_week |
Clicks last week |
Integer |
x |
Yes |
No |
Clicks_last_y_30_days |
Clicks 30 days last year |
Integer |
x |
Yes |
No |
Clicks_last_y_this_month_to_yday |
Clicks same month last year |
Integer |
x |
Yes |
No |
Clicks_this_month |
Clicks this month |
Integer |
x |
Yes |
No |
Clicks_this_month_month_diff |
Clicks this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Clicks_this_month_to_yday |
Clicks this month to yesterday |
Integer |
x |
Yes |
No |
Clicks_this_month_year_diff |
Clicks this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Clicks_yday |
Clicks yesterday |
Integer |
x |
Yes |
No |
ConversionAvgPrice |
Conversion Avg. Price |
Money |
x |
Yes |
Yes |
ConversionAvgValue |
Conversion Avg. Value |
Money |
x |
Yes |
Yes |
ConversionRatio |
Conversion Ratio |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days |
Conversion Ratio 30 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_30_days_year_diff |
Conversion Ratio 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_days |
Conversion Ratio 7 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_7_diff_8_14_days |
Conversion Ratio 2 week comparison |
Percent |
x |
Yes |
Yes |
ConversionRatio_8_14_days |
Conversion Ratio last 8 - 14 days |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_m_this_month_to_yday |
Conversion Ratio same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_month |
Conversion Ratio last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_week |
Conversion Ratio last week |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_30_days |
Conversion Ratio 30 days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_last_y_this_month_to_yday |
Conversion Ratio same month last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month |
Conversion Ratio this month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_month_diff |
Conversion Ratio this month vs. same days last month |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_to_yday |
Conversion Ratio this month to yesterday |
Percent |
x |
Yes |
Yes |
ConversionRatio_this_month_year_diff |
Conversion Ratio this month vs. same days last year |
Percent |
x |
Yes |
Yes |
ConversionRatio_yday |
Conversion Ratio yesterday |
Percent |
x |
Yes |
Yes |
ConversionValue |
Conversion Value |
Money |
stats.conversionValue |
Yes |
Yes |
ConversionValue_30_days |
Conversion Value 30 days |
Money |
x |
Yes |
No |
ConversionValue_30_days_year_diff |
Conversion Value 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_7_days |
Conversion Value 7 days |
Money |
x |
Yes |
No |
ConversionValue_7_diff_8_14_days |
Conversion Value 2 week comparison |
Money |
x |
Yes |
Yes |
ConversionValue_8_14_days |
Conversion Value last 8 - 14 days |
Money |
x |
Yes |
No |
ConversionValue_last_m_this_month_to_yday |
Conversion Value same days last month |
Money |
x |
Yes |
No |
ConversionValue_last_month |
Conversion Value last month |
Money |
x |
Yes |
No |
ConversionValue_last_week |
Conversion Value last week |
Money |
x |
Yes |
No |
ConversionValue_last_y_30_days |
Conversion Value 30 days last year |
Money |
x |
Yes |
No |
ConversionValue_last_y_this_month_to_yday |
Conversion Value same month last year |
Money |
x |
Yes |
No |
ConversionValue_this_month |
Conversion Value this month |
Money |
x |
Yes |
No |
ConversionValue_this_month_month_diff |
Conversion Value this month vs. same days last month |
Money |
x |
Yes |
Yes |
ConversionValue_this_month_to_yday |
Conversion Value this month to yesterday |
Money |
x |
Yes |
No |
ConversionValue_this_month_year_diff |
Conversion Value this month vs. same days last year |
Money |
x |
Yes |
Yes |
ConversionValue_yday |
Conversion Value yesterday |
Money |
x |
Yes |
No |
Conversions |
Conversions |
Integer |
stats.conversions |
Yes |
Yes |
Conversions_30_days |
Conversions 30 days |
Integer |
x |
Yes |
No |
Conversions_30_days_year_diff |
Conversions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_7_days |
Conversions 7 days |
Integer |
x |
Yes |
No |
Conversions_7_diff_8_14_days |
Conversions 2 week comparison |
Integer |
x |
Yes |
Yes |
Conversions_8_14_days |
Conversions last 8 - 14 days |
Integer |
x |
Yes |
No |
Conversions_last_m_this_month_to_yday |
Conversions same days last month |
Integer |
x |
Yes |
No |
Conversions_last_month |
Conversions last month |
Integer |
x |
Yes |
No |
Conversions_last_week |
Conversions last week |
Integer |
x |
Yes |
No |
Conversions_last_y_30_days |
Conversions 30 days last year |
Integer |
x |
Yes |
No |
Conversions_last_y_this_month_to_yday |
Conversions same month last year |
Integer |
x |
Yes |
No |
Conversions_this_month |
Conversions this month |
Integer |
x |
Yes |
No |
Conversions_this_month_month_diff |
Conversions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Conversions_this_month_to_yday |
Conversions this month to yesterday |
Integer |
x |
Yes |
No |
Conversions_this_month_year_diff |
Conversions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Conversions_yday |
Conversions yesterday |
Integer |
x |
Yes |
No |
Ctr |
CTR |
Percent |
x |
Yes |
Yes |
Ctr_30_days |
CTR 30 days |
Percent |
x |
Yes |
Yes |
Ctr_30_days_year_diff |
CTR 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_7_days |
CTR 7 days |
Percent |
x |
Yes |
Yes |
Ctr_7_diff_8_14_days |
CTR 2 week comparison |
Percent |
x |
Yes |
Yes |
Ctr_8_14_days |
CTR last 8 - 14 days |
Percent |
x |
Yes |
Yes |
Ctr_last_m_this_month_to_yday |
CTR same days last month |
Percent |
x |
Yes |
Yes |
Ctr_last_month |
CTR last month |
Percent |
x |
Yes |
Yes |
Ctr_last_week |
CTR last week |
Percent |
x |
Yes |
Yes |
Ctr_last_y_30_days |
CTR 30 days last year |
Percent |
x |
Yes |
Yes |
Ctr_last_y_this_month_to_yday |
CTR same month last year |
Percent |
x |
Yes |
Yes |
Ctr_this_month |
CTR this month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_month_diff |
CTR this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Ctr_this_month_to_yday |
CTR this month to yesterday |
Percent |
x |
Yes |
Yes |
Ctr_this_month_year_diff |
CTR this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Ctr_yday |
CTR yesterday |
Percent |
x |
Yes |
Yes |
Day |
Day |
Date |
x |
Yes |
No |
DayOfWeek |
Day of Week |
Text |
x |
Yes |
No |
GroupCreateDate |
Group Date Created |
Datetime |
group.createDate |
Yes |
No |
GroupDeleted |
Group Deleted |
Bool |
group.deleted |
Yes |
Yes |
GroupId |
Group ID |
Integer |
group.id |
Yes |
Yes |
GroupMaxCpc |
Group Max CPC |
Integer |
group.maxCpc |
Yes |
Yes |
GroupMaxCpcContext |
Group Max CPC on Display Network |
Integer |
group.maxCpcContext |
Yes |
Yes |
GroupMaxCpt |
Group Max CPT |
Integer |
group.maxCpt |
Yes |
Yes |
GroupMixedStatus |
Group Status |
Enum |
group.mixedStatus |
No |
Yes |
GroupName |
Group Name |
Text |
group.name |
Yes |
Yes |
Id |
Ad ID |
Integer |
id |
Yes |
Yes |
Impressions |
Impressions |
Integer |
stats.impressions |
Yes |
Yes |
Impressions_30_days |
Impressions 30 days |
Integer |
x |
Yes |
No |
Impressions_30_days_year_diff |
Impressions 30 days vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_7_days |
Impressions 7 days |
Integer |
x |
Yes |
No |
Impressions_7_diff_8_14_days |
Impressions 2 week comparison |
Integer |
x |
Yes |
Yes |
Impressions_8_14_days |
Impressions last 8 - 14 days |
Integer |
x |
Yes |
No |
Impressions_last_m_this_month_to_yday |
Impressions same days last month |
Integer |
x |
Yes |
No |
Impressions_last_month |
Impressions last month |
Integer |
x |
Yes |
No |
Impressions_last_week |
Impressions last week |
Integer |
x |
Yes |
No |
Impressions_last_y_30_days |
Impressions 30 days last year |
Integer |
x |
Yes |
No |
Impressions_last_y_this_month_to_yday |
Impressions same month last year |
Integer |
x |
Yes |
No |
Impressions_this_month |
Impressions this month |
Integer |
x |
Yes |
No |
Impressions_this_month_month_diff |
Impressions this month vs. same days last month |
Integer |
x |
Yes |
Yes |
Impressions_this_month_to_yday |
Impressions this month to yesterday |
Integer |
x |
Yes |
No |
Impressions_this_month_year_diff |
Impressions this month vs. same days last year |
Integer |
x |
Yes |
Yes |
Impressions_yday |
Impressions yesterday |
Integer |
x |
Yes |
No |
Month |
Month |
Text |
x |
Yes |
No |
MonthOfYear |
Month Of Year |
Text |
x |
Yes |
No |
PlaType |
PLA Type |
Text |
plaType |
Yes |
No |
Pno |
PNO |
Percent |
x |
Yes |
Yes |
Pno_30_days |
PNO 30 days |
Percent |
x |
Yes |
Yes |
Pno_30_days_year_diff |
PNO 30 days vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_7_days |
PNO 7 days |
Percent |
x |
Yes |
Yes |
Pno_7_diff_8_14_days |
PNO 2 week comparison |
Percent |
x |
Yes |
Yes |
Pno_8_14_days |
PNO last 8 - 14 days |
Percent |
x |
Yes |
Yes |
Pno_last_m_this_month_to_yday |
PNO same days last month |
Percent |
x |
Yes |
Yes |
Pno_last_month |
PNO last month |
Percent |
x |
Yes |
Yes |
Pno_last_week |
PNO last week |
Percent |
x |
Yes |
Yes |
Pno_last_y_30_days |
PNO 30 days last year |
Percent |
x |
Yes |
Yes |
Pno_last_y_this_month_to_yday |
PNO same month last year |
Percent |
x |
Yes |
Yes |
Pno_this_month |
PNO this month |
Percent |
x |
Yes |
Yes |
Pno_this_month_month_diff |
PNO this month vs. same days last month |
Percent |
x |
Yes |
Yes |
Pno_this_month_to_yday |
PNO this month to yesterday |
Percent |
x |
Yes |
Yes |
Pno_this_month_year_diff |
PNO this month vs. same days last year |
Percent |
x |
Yes |
Yes |
Pno_yday |
PNO yesterday |
Percent |
x |
Yes |
Yes |
Roas |
ROAS |
Percent |
x |
Yes |
Yes |
TotalMoney |
Cost |
Money |
stats.totalMoney |
Yes |
Yes |
TotalMoney_30_days |
Cost 30 days |
Money |
x |
Yes |
No |
TotalMoney_30_days_year_diff |
Cost 30 days vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_7_days |
Cost 7 days |
Money |
x |
Yes |
No |
TotalMoney_7_diff_8_14_days |
Cost 2 week comparison |
Money |
x |
Yes |
Yes |
TotalMoney_8_14_days |
Cost last 8 - 14 days |
Money |
x |
Yes |
No |
TotalMoney_last_m_this_month_to_yday |
Cost same days last month |
Money |
x |
Yes |
No |
TotalMoney_last_month |
Cost last month |
Money |
x |
Yes |
No |
TotalMoney_last_week |
Cost last week |
Money |
x |
Yes |
No |
TotalMoney_last_y_30_days |
Cost 30 days last year |
Money |
x |
Yes |
No |
TotalMoney_last_y_this_month_to_yday |
Cost same month last year |
Money |
x |
Yes |
No |
TotalMoney_this_month |
Cost this month |
Money |
x |
Yes |
No |
TotalMoney_this_month_month_diff |
Cost this month vs. same days last month |
Money |
x |
Yes |
Yes |
TotalMoney_this_month_to_yday |
Cost this month to yesterday |
Money |
x |
Yes |
No |
TotalMoney_this_month_year_diff |
Cost this month vs. same days last year |
Money |
x |
Yes |
Yes |
TotalMoney_yday |
Cost yesterday |
Money |
x |
Yes |
No |
TransactionAvgCount |
Transaction Avg. Count Per Conversion |
Percent |
x |
Yes |
Yes |
TransactionAvgPrice |
Transaction Avg. Price |
Money |
x |
Yes |
Yes |
TransactionAvgValue |
Transaction Avg. Value |
Money |
x |
Yes |
Yes |
Transactions |
Transactions |
Integer |
stats.transactions |
Yes |
Yes |
Week |
Week |
Text |
x |
Yes |
No |
Year |
Year |
Text |
x |
Yes |
No |