Task Kinds

PPC Robot has two kinds of tasks:

• Report is a task which reads data from marketing platforms, transforms and analyzes them and generates an output. Report can be used on various levels:

  • Client Account level: the report will run only for a selected Client Account.

  • Service Account level: the report will start for a given Service Account, process data from selected client accounts under the given service account and merge the data into a single output.

  • Client level: the report will run for given Client. It will process data from selected (or all) Client Accounts linked to the client and merge the data into a single output.

• Robot is a specialized task that can perform various read-write operations: generate new campaigns in a client account, update bids and so on. Robot can have an output, but most of them will have just notifications and a specialized interface that can be used for tracking robot state and execution. Robot is always linked to an existing client, but can also run on various levels:

  • Client Account level: the robot will operate only on given account linked to the Client.

  • Client level: the report will run for given client. It will process data from selected (or all) Client Accounts linked to the client.